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Seen.Trusted.Chosen.
Google Ads

Google Ads that
pay for themselves.

Stop wasting budget on clicks that don't convert. We build and manage Google Ads campaigns engineered for revenue — with the attribution, optimisation, and transparency to prove it.

Book a free strategy session → How we work ↓

Free, no obligation
Book a free Google Ads strategy session
Tell us about your business. We'll review your marketing and come back within one business day.
Brandon Delardes You'll speak directly with Brandon, our founder and director. No obligation, just free advice and friendly chat.
✓
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4x
Average ROAS across client accounts
30%
Average CPA reduction in first 90 days
100%
Transparent reporting — always
Our approach

Google Ads management that makes the phone ring

Most Google Ads accounts are bloated with wasted spend — broad match keywords, poor landing pages, and conversion tracking that doesn't track actual revenue. We fix all of that before we touch a bid.

Our approach starts with auditing what's actually converting, tightening the account structure, and building campaigns from the ground up around your margin and sales goals. Then we optimise relentlessly.

Talk to us about Google Ads →
What's included
  • Full account audit & restructure
  • Search, Shopping, and Performance Max campaigns
  • Keyword research & negative keyword management
  • Ad copy writing & A/B testing
  • Landing page recommendations & CRO
  • Conversion tracking setup & verification
  • Audience & remarketing strategy
  • Weekly optimisations & monthly reporting
Want to know more? Get honest advice with no hard sell.
Book a free strategy call →
How we work

How we turn ad spend into revenue

01
🔍
Audit & diagnose
We pull apart your existing account (or start fresh) to identify where budget is being lost and what's actually driving conversions.
02
🏗️
Build & structure
Campaign architecture built around your business goals, with airtight keyword match types, negative lists, and ad group logic.
03
✍️
Create & test
Compelling ad copy, extensions, and landing page alignment — all A/B tested so the data drives creative decisions.
04
⚡
Optimise & scale
Weekly bid adjustments, search term reviews, and audience refinements. When something works, we scale it intelligently.
Results that compound

Less waste. More revenue. Every month.

A Brisbane home services business had been running Google Ads for two years with a 1.8x ROAS and declining lead quality. We rebuilt their account from scratch with proper conversion tracking and a tighter campaign structure. Within 90 days, ROAS hit 5.2x and cost-per-lead dropped by 44%.

5.2x
ROAS achieved
−44%
Cost per lead
90d
Time to achieve
Google Ads performance improvement
ROAS growth — Base Digital client, Brisbane home services
Trusted by brands. Built Partnerships
Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
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Client results

What our clients say

We'd been running Google Ads ourselves for years and just assumed it was expensive. Base Digital showed us how much budget we were wasting and rebuilt everything. Our cost per lead is now half what it was and quality is way up.

Tom Lockyer
Director, Lockyer Architects
Google Ads Lead Generation

The transparency is what got me. Every Monday we get an update on what changed and why. I always know where every dollar is going. Other agencies we tried treated the account like a black box.

Mark Chen
E-commerce Manager
Shopping Ads ROAS Improvement
Why Base Digital

Why Base Digital for Google Ads

🔎
Conversion-first mindset
We don't celebrate impressions or clicks. We celebrate sales, leads, and revenue — and that's what we optimise for from day one.
📋
No shared account managers
Your account is managed by a senior strategist, not rotated through a junior team. You get consistent expertise and a real relationship.
🔗
Integrated with your SEO
Paid and organic working together means better data, smarter budgeting, and a stronger brand signal. Most agencies silo these — we don't.
Brandon Delardes
Book your free strategy call
Talk directly with Brandon. No hard sell, just honest advice on where the biggest opportunities are for your business.
Book a call →
✉
Email us directly
hello@basedigital.com.au
Common questions

Common questions about Google Ads

It depends on your industry, goals, and competitive landscape. Most of our clients start with $3,000–$10,000/month in ad spend. We'll recommend a starting budget based on your CPC benchmarks and conversion targets during the strategy call.
You'll have campaigns live within 2–3 weeks of onboarding. Initial data takes 4–6 weeks to stabilise, and meaningful optimisation typically yields strong results by month 2–3. We set realistic expectations from the start.
Yes — we write all ad copy, headlines, and descriptions, and provide landing page briefs or recommendations. For display and YouTube ads, we can work with your creative team or help you engage a designer.
Campaign strategy, build, and ongoing management; weekly optimisations; conversion tracking setup; monthly reporting and calls; and access to our team for questions. Ad spend is separate and goes directly to Google.
Absolutely. We audit the existing account first, preserve what's working, and rebuild what isn't. Most inherited accounts have significant room for improvement in structure, negative keywords, and bidding strategy.
Work with Base Digital

Get more from your Google Ads budget

We'll audit your current campaigns, identify where budget is being wasted, and show you exactly what a rebuilt account could deliver. Book your free strategy call.

Book a free strategy call → Send us a message