Google Ads

Google Ads that
pay for themselves.

Stop wasting budget on clicks that don't convert. We build and manage Google Ads campaigns engineered for revenue — with the attribution, optimisation, and transparency to prove it.

Book a strategy call → How we work ↓

Average return on ad spend for our clients

🎯

Search, Shopping & PMax Full-funnel campaign management across all Google formats.

📊

Conversion tracking Proper attribution so you know exactly what's working.

💰

Budget efficiency We treat your ad spend like our own — no waste tolerated.

Our approach

Google Ads management that makes the phone ring

Most Google Ads accounts are bloated with wasted spend — broad match keywords, poor landing pages, and conversion tracking that doesn't track actual revenue. We fix all of that before we touch a bid.

Our approach starts with auditing what's actually converting, tightening the account structure, and building campaigns from the ground up around your margin and sales goals. Then we optimise relentlessly.

Talk to us about Google Ads →

What's included

Full account audit & restructure
Search, Shopping, and Performance Max campaigns
Keyword research & negative keyword management
Ad copy writing & A/B testing
Landing page recommendations & CRO
Conversion tracking setup & verification
Audience & remarketing strategy
Weekly optimisations & monthly reporting

Want to know more? Book a free strategy call — no hard sell, just honest advice.

How we work

How we turn ad spend into revenue

🔍

Audit & diagnose

We pull apart your existing account (or start fresh) to identify where budget is being lost and what's actually driving conversions.

🏗️

Build & structure

Campaign architecture built around your business goals, with airtight keyword match types, negative lists, and ad group logic.

✍️

Create & test

Compelling ad copy, extensions, and landing page alignment — all A/B tested so the data drives creative decisions.

⚡

Optimise & scale

Weekly bid adjustments, search term reviews, and audience refinements. When something works, we scale it intelligently.

Results that compound

Less waste. More revenue. Every month.

A Brisbane home services business had been running Google Ads for two years with a 1.8x ROAS and declining lead quality. We rebuilt their account from scratch with proper conversion tracking and a tighter campaign structure. Within 90 days, ROAS hit 5.2x and cost-per-lead dropped by 44%.

5.2x

ROAS achieved

−44%

Cost per lead

90d

Time to achieve

ROAS growth — Base Digital client, Brisbane home services

Client results

What our clients say

We'd been running Google Ads ourselves for years and just assumed it was expensive. Base Digital showed us how much budget we were wasting and rebuilt everything. Our cost per lead is now half what it was and quality is way up.

Tom Lockyer

Director, Lockyer Architects

Google Ads Lead Generation

The transparency is what got me. Every Monday we get an update on what changed and why. I always know where every dollar is going. Other agencies we tried treated the account like a black box.

Mark Chen

E-commerce Manager

Shopping Ads ROAS Improvement

Why Base Digital

Why Base Digital for Google Ads

🔎

Conversion-first mindset

We don't celebrate impressions or clicks. We celebrate sales, leads, and revenue — and that's what we optimise for from day one.

📋

No shared account managers

Your account is managed by a senior strategist, not rotated through a junior team. You get consistent expertise and a real relationship.

🔗

Integrated with your SEO

Paid and organic working together means better data, smarter budgeting, and a stronger brand signal. Most agencies silo these — we don't.

Book your free strategy call

No hard sell. Just honest advice on where the biggest opportunities are for your business.

Book a call →

✉

Email us directly

hello@basedigital.com.au

Common questions

Common questions about Google Ads

It depends on your industry, goals, and competitive landscape. Most of our clients start with $3,000–$10,000/month in ad spend. We'll recommend a starting budget based on your CPC benchmarks and conversion targets during the strategy call.

You'll have campaigns live within 2–3 weeks of onboarding. Initial data takes 4–6 weeks to stabilise, and meaningful optimisation typically yields strong results by month 2–3. We set realistic expectations from the start.

Yes — we write all ad copy, headlines, and descriptions, and provide landing page briefs or recommendations. For display and YouTube ads, we can work with your creative team or help you engage a designer.

Campaign strategy, build, and ongoing management; weekly optimisations; conversion tracking setup; monthly reporting and calls; and access to our team for questions. Ad spend is separate and goes directly to Google.

Absolutely. We audit the existing account first, preserve what's working, and rebuild what isn't. Most inherited accounts have significant room for improvement in structure, negative keywords, and bidding strategy.

Work with Base Digital

Get more from your Google Ads budget

We'll audit your current campaigns, identify where budget is being wasted, and show you exactly what a rebuilt account could deliver. Book your free strategy call.

Book a free strategy call → Send us a message

Google Ads thatpay for themselves.