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Google Ads agency · Brisbane & Australia-wide

Google Ads management that turns ad spend into revenue.

Base Digital is a Brisbane Google Ads agency. We plan, build and manage Search, Shopping and Performance Max campaigns around your margins and sales targets, not clicks and impressions.

We're independent and owner-led, so the specialist you meet is the one managing your account. We set up tracking you can trust, show you where every dollar goes and never lock you into a long contract.

Book a free strategy session → How we work ↓

Free, no obligation
Book a free Google Ads strategy session
Tell us about your business. We'll review your Google Ads account and come back within one business day.
Brandon Delardes You'll speak directly with Brandon, our founder and director. No obligation, just free advice and friendly chat.
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In short
Brandon Delardes
Reviewed byBrandon DelardesFounder, Base DigitalUpdated October 2026

What does a good Google Ads agency do? A good Google Ads agency makes your ad budget produce profitable sales or leads. That means accurate conversion tracking, a tight account structure, the right mix of Search, Shopping and Performance Max, strong ads and landing pages, and constant cutting of wasted spend, with reporting tied to revenue rather than clicks.

Our approach

Every dollar working harder, and you can see where it goes.

Most underperforming Google Ads accounts have the same problems: broad keywords soaking up budget, tracking that counts the wrong things and campaigns optimised for clicks instead of customers.

We start with an audit of what is really converting, fix tracking first, then rebuild the account around the products, services and locations that make you money. After launch we optimise weekly and report monthly.

Because we also run SEO, we see the full search picture and stop paying for clicks you would win for free.

Talk to us about Google Ads →
What's included
  • Full account audit and restructure
  • Search, Shopping and Performance Max campaigns
  • Conversion tracking setup with GA4 and Tag Manager
  • Keyword research and negative keyword management
  • Ad copy writing and testing
  • Landing page recommendations and CRO
  • Audience and remarketing strategy
  • Weekly optimisation and monthly reporting
Want to know more? Get honest advice with no hard sell.
Book a free strategy call →
How we work

From audit to profitable campaigns in four phases

01
Audit & tracking
We find wasted spend and missed demand, and make sure every sale and lead is tracked properly.
02
Structure & build
Campaigns rebuilt around your margins, priority services and locations, not one catch-all account.
03
Launch & test
New ads, keywords and landing page tests go live with clear success measures from day one.
04
Optimise & scale
Weekly refinements, and more budget only behind the campaigns that are proving profitable.
Case study · FINEPRINTCO

81% more revenue on a smaller marketing budget

FINEPRINTCO moved to Base Digital from a large national agency in May 2023. Working as one team, we built Google Ads around profitable sales rather than clicks, alongside their wider digital marketing. The result is continued, progressive revenue growth, with records broken every year together.

81%
Increase in online revenue
56%
Decrease in business marketing cost
26%
Increase in conversion rate to purchase
FINEPRINTCO online store homepage
FINEPRINTCO, online art print store, client since May 2023
Our clients

We keep good company.

Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
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Client results

What our Google Ads clients say

I highly recommend Base Digital agency based on our experiences as a client. We value the relationship and have been pleased with the customer service and digital outcomes delivered. The Base Digital team are highly responsive, enthusiastic and are seen as a valuable partner in our business. The areas of support that Base Digital provides to us includes SEO, Google Ads, digital marketing campaigns and website support.

John Boglis
General Manager, 13SICK + 247 Medcare + Home Doctor
Google Ads SEO

Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.

Steph Pasquetti
Marketing Manager, FINEPRINTCO
Performance Strategy
Knowledge Base

Google Ads insights from our team

View all articles →
Google Ads, Paid Media22 October 2026
Google Ads Smart Bidding in 2026: A Practical Guide
Using Google Ads Smart Bidding in 2026: choosing between tCPA and tROAS, setting realistic targets, surviving the learning period and feeding it better data.
Read article →
Google Ads, Paid Media22 October 2026
How to Audit Your Google Ads Account in an Hour
A time-boxed Google Ads audit checklist: conversion tracking, location settings, structure, search terms, ads, bidding and budget, plus 2026 settings to check.
Read article →
Meta Ads, Paid Media22 October 2026
Meta Ads Tracking After iOS: What Still Works
Pixel signal has weakened. What still works for Meta Ads tracking and targeting: Conversions API, first-party audiences, broad targeting and measurement.
Read article →
Why Base Digital

Why Base Digital for Google Ads

Profit, not clicks

We optimise for sales, leads and margin. Clicks and impressions are only a means to that.

Senior specialists only

Your account is managed by a senior strategist, not passed to a junior team.

Integrated with SEO

Paid and organic planned together means better data, smarter budgets and less overlap.

Results and revenue

A proven history of progressive, consistent results, reported in the revenue and leads your ads bring in.

Common questions

Google Ads questions, answered

It depends on your market, margins and goals. We look at search demand and competitor activity, then recommend a starting budget that can produce reliable data, and scale from there once campaigns prove profitable.
Campaigns start generating traffic straight away. Expect two to six weeks of testing and optimisation before performance settles, with stronger results once we have a few months of conversion data.
Usually a fixed monthly retainer based on the scope of work, so our fee doesn't automatically rise with your budget. For some larger accounts a percentage of ad spend suits better, and we'll recommend whichever model fits you. Your ad spend is always paid directly to Google.
Yes. The account, data and campaigns always belong to you. We work in your account with manager access, so nothing is lost if you ever move on.
Sometimes. Performance Max can work well for eCommerce and lead generation, but it needs good tracking, strong assets and the right guardrails. We use it where it adds profit, alongside Search and Shopping.
Yes. Tracking is the first thing we check. We set up or repair GA4, Google Tag Manager and enhanced conversions so bidding is based on real sales and leads.
No. We don't use long lock-in contracts. We earn your business through results, month by month.
Brandon Delardes
Brandon DelardesFounder, Base Digital
Book your free strategy call
Talk directly with Brandon. No hard sell, just honest advice on where the biggest opportunities are for your business.
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Email us directly
hello@basedigital.com.au
Work with Base Digital

Make every ad dollar count.

Book a free strategy call. We'll review your Google Ads account, show you where budget is being wasted and give you a plain-English plan, with no obligation.

Book a free strategy call → Send us a message