Base Digital helps retailers with physical stores and online sales reach local shoppers, drive store visits and grow online revenue, all from one connected plan.
Most shoppers research online before they buy, wherever they end up buying. We plan your campaigns around your promotions calendar, give every store its own local presence, and measure the impact of digital on both online and in-store sales.
How should retailers with physical stores approach digital marketing? Treat online and in-store as one journey, because most shoppers research online before they buy anywhere. Give every store a complete Google Business Profile and local page, show stock and click and collect options in search, and plan campaigns around your promotions calendar. Then measure store visits and in-store sales alongside online revenue, so you can see the full value of digital.
We hear the same four challenges from retailers again and again. Here's how we help solve them.
Shoppers browse online, check stock, then buy in store, or the reverse. When the website, stores and campaigns aren't connected, sales leak to competitors who make it easy.
An omnichannel plan that links your website, stores, click and collect and campaigns, so every channel supports the sale wherever it happens.
Each store competes in its own local market. Incomplete Google Business Profiles, missing store pages and inconsistent details mean nearby shoppers find someone else first.
Local SEO and Google Business Profile management for every location, with store pages, accurate hours and stock signals that bring shoppers through the door.
Online revenue is easy to report. The shoppers who research online and buy in store are not, so digital often looks less valuable than it really is.
Measurement that includes offline impact: store visit and directions tracking, click and collect, local inventory ads and matched loyalty data where available.
Catalogues, sales events and seasonal peaks arrive fast, and one-size-fits-all campaigns ignore the differences between locations.
Campaigns built around your promotions calendar, planned weeks ahead, with location-level targeting and budgets for each store.
Local SEO and store pages for every location, plus category and product rankings that bring shoppers to your site and stores.
Explore SEOMake sure ChatGPT and Google's AI name your stores when shoppers ask where they can buy what you sell.
Explore AI & GEOShopping, Performance Max and local inventory ads that drive online sales, store visits and click and collect orders.
Explore Google AdsPromote catalogues, sales and new arrivals to shoppers near each store on Facebook and Instagram.
Explore Meta AdsLoyalty and promotional email that brings customers back, online and in store, between your big sales events.
Explore Email MarketingAn omnichannel plan built around your stores, promotions calendar, margins and online revenue targets.
Explore StrategyTell us your sales goals and we'll show you where the biggest opportunities are, online and in store.
Book a free strategy call →Retailers need partners who understand both the till and the cart, and they stay with the ones who deliver. We've built long and successful relationships with retail, hospitality and consumer brands including St Barts, Endeavour Hotels, Crimsafe, Gallery One and The Norman Hotel. We understand promotional calendars, the pressure of peak trading and how to connect digital activity with sales in store and online.
A practical guide for retailers with stores and online sales that want to connect the two, drive store visits and grow revenue across every channel.
Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.
Base Digital saved our SEO — our organic traffic suffered after a website migration and Brandon was able to help us get back to where we had been before. He implemented the technical SEO fixes we needed and ensured our site was optimised for the future. As a client I always felt fully informed. I learned so much working with Base Digital on our SEM strategy over four years.
We've worked with retail, hospitality and consumer brands including Endeavour Hotels, Gallery One, Crimsafe and St Barts.
One plan for your website, stores and campaigns, so digital is judged on every sale it influences, not just online orders.
You work directly with experienced specialists who understand peak trading, promotions and multi-store complexity.
A proven history of progressive, consistent results, measured in online revenue, store visits and in-store sales.
Book a free strategy call. We'll review how shoppers find your stores and website today, show you the biggest opportunities and give you a plain-English plan, with no obligation.