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Digital marketing strategy · Brisbane & Australia-wide

A clear digital strategy that tells you where to invest next.

Base Digital is a Brisbane digital marketing strategy agency. We look at your market, competitors, customers and current channels, then give you a practical roadmap that shows where your budget will work hardest.

Our strategies are built by people who also run the campaigns, so every recommendation is grounded in what actually performs. You get honest advice, clear priorities and a plan your team can act on, with no long lock-in contracts.

Book a free strategy session → Download the 2027 SEO & AI guide ↓

Free, no obligation
Book a free digital strategy strategy session
Tell us about your business. We'll review your digital marketing and come back within one business day.
Brandon Delardes You'll speak directly with Brandon, our founder and director. No obligation, just free advice and friendly chat.
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In short
Brandon Delardes
Reviewed byBrandon DelardesFounder, Base DigitalUpdated October 2026

What is a digital marketing strategy? A digital marketing strategy is a plan for how your business will reach, convert and keep customers online. It sets clear goals, defines your audience and positioning, chooses the right mix of channels such as SEO, Google Ads, Meta Ads and email, allocates budget, and sets the measures you'll use to track progress.

Our approach

Stop guessing which channels work. Know where to invest.

Many businesses run a little of everything online without a clear picture of what drives growth. Budgets get spread thin, results are hard to compare and competitors with sharper plans pull ahead.

We start with the numbers: your goals, margins, customer journey and the performance of every current channel. Then we analyse competitors, search demand and the opportunities you're missing.

You get a prioritised roadmap with budgets, timelines and measures of success. We can deliver it for you, work alongside your team or hand it over for you to run.

Talk to us about Digital Strategy →
What's included
  • Goals, KPIs and measurement framework
  • Customer and audience research
  • Competitor and market analysis
  • Channel mix and budget allocation
  • Search demand and opportunity mapping
  • Analytics and tracking review
  • 12-month digital roadmap
  • Quarterly strategy reviews
Want to know more? Get honest advice with no hard sell.
Book a free strategy call →
How we work

From questions to a clear plan in four phases

01
Discover
Workshops and data review to understand your goals, customers, margins and current results.
02
Analyse
Competitors, search demand, channel performance and gaps mapped in detail.
03
Plan
A prioritised roadmap with channels, budgets, timelines and clear measures of success.
04
Deliver & review
We execute with you or for you, and review the plan quarterly as results come in.
Case study · Brisbane Broncos

Building a marketing engine from the ground up

With a new CEO and a second Brisbane team entering the NRL, the Broncos engaged Base Digital at the start of the 2023 season to put new marketing initiatives, segmentation, automation and paid media in place. We worked closely with the club's marketing team, including training, knowledge sharing and upskilling workshops. The Broncos' success on the field has continued, and we're proud of our role in driving off-field growth and goal achievement.

Chart of Brisbane Broncos average organic traffic from 2015 to 2026, showing strong growth since the 2023 season
Average organic traffic, with growth since the 2023 season
Brisbane Broncos player celebrating at a home game
Brisbane Broncos, NRL
Our clients

We keep good company.

Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
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Client results

What our clients say

Complete confidence that our marketing portfolio is in excellent hands — working with Brandon and his team allows me to focus my attention on other critical areas of the business. Their expertise and reliability have been invaluable to our operations and growth.

Lisa Mattiazzi
Marketing & Operations Manager, Core Healthcare
Strategy Performance

Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.

Steph Pasquetti
Marketing Manager, FINEPRINTCO
Performance Strategy
Knowledge Base

Strategy insights from our team

View all articles →
Strategy, Brand6 October 2026
Standing Out From the Crowd: Fish Where the Fish Are Biting, With Different Bait
Your customers are already on the right channels. So are your competitors. Here's how to fish where the fish are biting, with bait that actually gets noticed.
Read article →
Strategy11 June 2026
How to choose the right digital marketing agency — and the questions you should ask
Brandon Delardes has run a digital marketing agency for 14 years. Here is the honest framework he would use if he were a client choosing an agency today.
Read article →
SEO, Strategy9 June 2026
The eCommerce SEO checklist: what every online store needs to rank in 2026
A comprehensive, no-fluff eCommerce SEO checklist covering 7 key areas every online store needs to address to rank and convert in 2026.
Read article →
The 2027 SEO & AI Guide: get ready to dominate cover
Knowledge Base · Free guide

The 2027 SEO & AI Guide: get ready to dominate

Planning next year's strategy? See how search and AI are changing, and how to make sure your brand is found and recommended.

  • How AI assistants choose which brands to cite
  • A 25-point AI-readiness checklist
  • A 90-day plan to be ready before 2027

Download the free guide
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Why Base Digital

Why Base Digital for strategy

Built by doers

Our strategists run live campaigns every day, so advice is grounded in what really performs.

Honest, independent advice

We recommend what's right for your business, even when that means spending less.

Senior since 2012

Owner-led, with over a decade of experience across eCommerce, education, healthcare and more.

Results and revenue

A proven history of progressive, consistent results. Every plan is tied to measurable revenue goals.

Common questions

Strategy questions, answered

A clear, prioritised plan: goals and KPIs, audience insights, competitor analysis, the right channel mix, budget allocation and a 12-month roadmap, presented in a workshop with your team.
Most strategies take four to six weeks, depending on the size of the business and how much data we need to review.
We can. Many clients have us run the plan across SEO, Google Ads, Meta Ads, email and their website. Others take the roadmap to their in-house team, and we stay on for quarterly reviews.
Yes. An outside view often spots opportunities and wasted spend that are hard to see from inside. We work alongside your team rather than replacing it.
It depends on scope and the number of channels involved. After a free strategy call we send a fixed quote, so you know exactly what is included.
No. We don't use long lock-in contracts. We earn your business through results.
Brandon Delardes
Brandon DelardesFounder, Base Digital
Book your free strategy call
Talk directly with Brandon. No hard sell, just honest advice on where the biggest opportunities are for your business.
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Email us directly
hello@basedigital.com.au
Work with Base Digital

Know exactly where to grow next.

Book a free strategy call. We'll talk through your goals, look at what's working today and show you the biggest opportunities, with no obligation.

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