Base Digital helps online stores and DTC brands, especially on Shopify, find more of the right customers, convert more visits into orders and bring buyers back again.
We focus on profit, not just revenue. Our campaigns are measured on return on ad spend, marketing efficiency and margin, built on tracking you can trust, and run by a senior team that has grown Shopify stores across Google, Meta and email.
How should online stores approach eCommerce marketing? Grow profit, not just revenue. That means accurate tracking first, then Google Shopping and Meta campaigns judged on return on ad spend and overall marketing efficiency, a store that converts visitors into orders, and Klaviyo email and SMS flows that turn first-time buyers into repeat customers. Plan around your trading calendar, and make your products easy for search engines and AI shopping assistants to understand and recommend.
We hear the same four challenges from online stores again and again. Here's how we help solve them.
Ad platforms report strong returns, yet margin keeps shrinking. Spend creeps up, discounts get deeper and it's hard to tell which campaigns actually add profit.
Profit-focused paid media measured on ROAS, MER and margin, with budgets shifted to the products and campaigns that genuinely pay their way.
GA4, Shopify, Meta and Google all report different results. Missing events, broken pixels and bot traffic distort conversion rates and send budget in the wrong direction.
Tracking you can rely on, with GA4, the Meta Pixel and Conversions API set up and checked properly, and bot traffic filtered out of your reporting.
Shoppers browse, add to cart and leave. Slow pages, unclear product information, surprise shipping costs and clunky checkouts all quietly cost sales.
Conversion rate optimisation that finds where shoppers drop off and fixes product pages, navigation and checkout so more visits become orders.
Paying to acquire every sale is expensive. Without good retention, growth depends entirely on ever-rising ad spend.
Klaviyo email and SMS flows for welcome, abandoned cart, post-purchase and win-back, built to lift repeat purchase and customer lifetime value.
Google Shopping and Performance Max campaigns built on a clean product feed and managed for profitable return, not just clicks.
Explore Google AdsMeta catalogue ads and structured creative testing that find new customers and bring back shoppers who didn't buy.
Explore Meta AdsKlaviyo email and SMS flows and campaigns that recover abandoned carts and turn first orders into repeat purchases.
Explore Email MarketingRank your collection and product pages for the searches shoppers use when they're ready to buy.
Explore SEOMake your products easy for AI shopping assistants to understand, compare and recommend.
Explore AI & GEOShopify builds and improvements focused on speed, clear product pages and a checkout that converts.
Explore Web DevelopmentTell us your revenue and margin goals and we'll show you where the biggest opportunities are.
Book a free strategy call →Online brands stay with partners who help them grow profitably, season after season. We've built long and successful relationships with eCommerce businesses including FINEPRINTCO, St Barts and Shimo Wagyu, supporting Shopify growth, Google and Meta advertising, Klaviyo email marketing, analytics and website development. We understand trading calendars, product margins and what it takes to turn first-time buyers into loyal customers.
A practical guide for online stores and DTC brands that want to grow profitably, convert more visitors and turn first-time buyers into repeat customers.
Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.
Complete confidence that our marketing portfolio is in excellent hands — working with Brandon and his team allows me to focus my attention on other critical areas of the business. Their expertise and reliability have been invaluable to our operations and growth.
We've helped Shopify brands including FINEPRINTCO and St Barts grow across Google, Meta, Klaviyo and GA4.
We judge success on ROAS, marketing efficiency and margin, not clicks or reported revenue alone.
You work directly with experienced specialists who manage your accounts day to day, not a junior account manager.
A proven history of progressive, consistent results, measured in orders, return on ad spend and repeat customers.
Book a free strategy call. We'll review your store, tracking and campaigns, show you the biggest opportunities for profitable growth and give you a plain-English plan, with no obligation.