Base Digital helps car dealerships, multi-brand automotive groups and automotive service businesses reach local buyers, generate quality enquiries and turn them into test drives, sales and service bookings.
We understand how long and detailed a car buyer's research has become. Our campaigns are built around your stock, your brands and your locations, measured from first click to sale, and run by a senior team with hands-on experience across multiple dealership brands.
How should car dealerships approach digital marketing? Car buyers research for weeks, comparing models, prices, finance and trade-in values long before they visit a showroom. Effective dealership marketing meets them at each step: stock-led ads for the vehicles they're comparing, a strong Google Business Profile for every location, and search visibility for new, used and service enquiries. Every lead should be answered quickly and tracked through to test drives and sales.
We hear the same four challenges from dealerships and automotive groups. Here's how we help solve them.
Car buyers compare models, read reviews, check finance and value their trade-in online. By the time they call or visit, most have narrowed their choice to a vehicle and a handful of dealers.
SEO, GEO and stock-led ads that put your vehicles, prices and dealership in front of buyers while they're still comparing.
Generic brand campaigns and broad targeting attract browsers rather than buyers, and the leads that do come through vary widely in quality.
Google Ads and Meta Ads built around your inventory, targeted to your local market and optimised for enquiries, test drives and sales rather than clicks.
Multi-brand groups juggle manufacturer guidelines, separate ad accounts, different budgets and overlapping local markets, and it's easy for brands to compete with each other.
One structured approach across every brand, with a dedicated ad account and local targeting for each, and reporting that rolls up to the whole group.
Leads arrive by phone, form, chat, walk-in and third-party marketplaces, and long buying cycles make it hard to connect spend to sales.
Tracking and reporting from first click through enquiry, test drive and sale, so you can see which channels and campaigns move vehicles.
Capture buyers searching for the models, used stock and services you offer, with stock-led and local campaigns for every location.
Explore Google AdsReach local buyers on Facebook and Instagram with inventory, offer and brand campaigns, managed separately for each dealership brand.
Explore Meta AdsRank for new, used and service searches in your area, from specific models to "car service near me".
Explore SEOMake sure ChatGPT and Google's AI describe your dealership accurately and recommend it when buyers ask where to buy or service a car.
Explore AI & GEOA dealership website with clear stock pages, fast enquiry and test drive forms, and service booking that works on mobile.
Explore Web DevelopmentA marketing plan built around your brands, locations, stock levels, sales targets and local competitors.
Explore StrategyTell us your sales and service goals and we'll show you where the biggest opportunities are.
Book a free strategy call →Automotive businesses need partners who understand how quickly stock, offers and markets change, and they stay with the ones who deliver. We've built long and successful relationships across dealer groups, car brands and automotive services, including Pickerings Auto Group, Westpoint Auto Group, GWM and AutoGuru. We understand how car buyers research, how multi-brand groups operate and what it takes to turn local interest into enquiries, test drives and sales.
A practical guide for car dealerships and automotive groups that want to reach local buyers, generate quality enquiries and turn them into test drives, sales and service bookings.
Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.
A valuable partner in our business — not just an agency. The Base Digital team are highly responsive, enthusiastic and are seen as a valuable partner. Their support spans SEO, Google Ads, social marketing campaigns, website strategy and ongoing support.
We work across dealer groups, OEM brands and dealer locations for Pickerings Auto Group, Westpoint Auto Group and GWM, and took AutoGuru from start-up to top rankings.
A dedicated ad account, budget and local targeting for each brand and location, with reporting that rolls up to the group.
You work directly with experienced specialists who understand stock, offers, manufacturer guidelines and how quickly they change.
A proven history of progressive, consistent results, measured in enquiries, test drives, service bookings and vehicle sales.
Book a free strategy call. We'll review how buyers find your dealership today, show you the biggest opportunities and give you a plain-English plan, with no obligation.