Base Digital helps medical practices, specialist clinics, allied health providers and health organisations get found, earn trust and turn research into booked appointments.
Patients research symptoms, procedures and practitioners carefully, now often with AI assistants. We build visibility in Google and AI search, run compliant campaigns that respect Ahpra's advertising guidelines, and measure everything through to enquiries and bookings.
How should health providers approach digital marketing? Patients research symptoms, treatments and practitioners before they book, across Google, AI assistants and review sites. Effective healthcare marketing makes your clinic easy to find locally, answers patients' questions clearly and accurately, and shows the credentials and experience behind your care. Every ad and page should follow Ahpra's advertising guidelines, and every enquiry and booking should be tracked back to its source.
We hear the same four challenges from clinics and health providers again and again. Here's how we help solve them.
People compare practitioners, procedures and clinics across Google, AI assistants, review sites and word of mouth. If your credentials, experience and answers aren't easy to find, they book elsewhere.
SEO, GEO and expert content that answers patients' real questions and shows the qualifications and experience behind your care, so you're found and trusted.
Most patients search for care near them. Incomplete Google Business Profiles, inconsistent details and thin location pages leave clinics invisible in their own suburbs.
Local SEO for every location, with a complete Google Business Profile, a strong page for each clinic and consistent details everywhere patients and AI look.
Regulated health services have strict advertising rules in Australia. Clinical testimonials, misleading claims and creating unreasonable expectations aren't allowed, and generic agencies often miss this.
Compliance-aware campaigns written with Ahpra's advertising guidelines in mind, focused on clear information, credentials and access rather than outcome promises.
Enquiries arrive by phone, form, booking system and referral, and long consideration for procedures makes it hard to know what's working.
Tracking and reporting from first visit through enquiry, consultation and booking, so you can see which channels and services bring in patients.
Rank for the searches patients use for conditions, treatments, practitioners and clinics near them, with a strong page for every location.
Explore SEOMake sure ChatGPT and Google's AI describe your clinic, practitioners and services accurately when patients ask for recommendations.
Explore AI & GEOReach patients actively searching for your services and locations, with compliant ads and tracked calls and bookings.
Explore Google AdsBuild awareness and consideration on Facebook and Instagram for services with longer decision cycles, within advertising guidelines.
Explore Meta AdsA clinic website that explains treatments clearly, shows your practitioners' credentials and makes booking or enquiring simple.
Explore Web DevelopmentA patient acquisition plan built around your services, locations, referral sources, capacity and compliance obligations.
Explore StrategyTell us which services and locations you want to grow and we'll show you where the biggest opportunities are.
Book a free strategy call →Health providers choose their partners carefully, and stay with the ones they trust. We've built long and successful relationships across medical and health, including Adelaide Eye & Laser Centre, Core Healthcare, 13SICK National Home Doctor, nib and Employ Health. Our work spans SEO, GEO and AI search, paid media, social campaigns and website strategy. We understand the care health communications require, the rules that apply to them and how patients make decisions about their health.
A practical guide for clinics and health providers that want to be found, earn patients' trust and turn research into booked appointments, within the rules that apply to health advertising.
Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.
Complete confidence that our marketing portfolio is in excellent hands — working with Brandon and his team allows me to focus my attention on other critical areas of the business. Their expertise and reliability have been invaluable to our operations and growth.
We've worked with specialist clinics, allied health, home doctor and health insurance brands, including Adelaide Eye & Laser Centre, Core Healthcare and 13SICK.
Campaigns and content written with Ahpra's advertising guidelines in mind, focused on accurate information rather than outcome promises.
You work directly with experienced specialists who understand the care health communications require.
A proven history of progressive, consistent results, measured in enquiries, consultations and booked appointments.
Book a free strategy call. We'll review how patients find your clinic today, show you the biggest opportunities and give you a plain-English plan, with no obligation.