Base Digital helps independent schools and education providers reach the right families, fill open days and tours, and turn interest into enrolments.
We understand the long, considered decision families make about schooling. Our campaigns are planned around your enrolment calendar, measured from first visit to application, and run by a senior team that has worked with leading Brisbane schools.
How should schools approach digital marketing? Families research schools for months, often years, before they enquire. Effective school marketing meets them at each stage: clear, findable answers in Google and AI search while they explore, targeted campaigns around open days and tours, and follow-up that keeps your school front of mind until applications close. Every step should be tracked through to enquiries, tour bookings and enrolments.
We hear the same four challenges from schools again and again. Here's how we help solve them.
Parents compare schools over months or years, across Google, AI assistants, social media, rankings sites and word of mouth. If your school isn't visible and convincing at each step, families quietly shortlist someone else.
SEO, GEO and content that answer the questions families actually ask, so your school shows up and stands out from first search to final shortlist.
Events are your best conversion moment, but awareness drops off quickly and registrations often arrive late or not at all.
Google Ads and Meta Ads campaigns timed to your calendar, with tracked registrations and reminder audiences that bring families through the gate.
Enquiries come from everywhere, and long decision cycles make it hard to know what's working and where to invest next year.
Tracking and reporting from first visit through enquiry, tour booking and application, so you can see the true value of each channel.
Boarding, regional and interstate families have different questions, timelines and channels, and generic campaigns rarely reach them.
Geo-targeted campaigns and tailored messaging for each audience, built on our experience running boarding campaigns for independent schools.
Rank for the searches families use when comparing schools, from curriculum and fees to co-curricular and boarding.
Explore SEOMake sure ChatGPT and Google's AI describe your school accurately and recommend it when parents ask.
Explore AI & GEOCapture families actively searching for schools, open days and enrolment information in your area.
Explore Google AdsReach parents on Facebook and Instagram with campaigns for open days, tours and enrolment deadlines.
Explore Meta AdsA school website that tells your story, answers parents' questions and makes enquiring and booking a tour easy.
Explore Web DevelopmentAn enrolment marketing plan built around your intake targets, calendar, budget and competitors.
Explore StrategyTell us your enrolment goals and we'll show you where the biggest opportunities are.
Book a free strategy call →Schools choose their partners carefully, and stay with the ones they trust. We've built long and successful relationships with independent schools including Brisbane Grammar School and St Margaret's Anglican Girls School, supporting open day, enrolment, scholarship and boarding campaigns across search, AI, social, paid media and digital out-of-home. We understand the school calendar, the care school communications require and how families make one of their biggest decisions.
A practical guide for independent schools that want to reach the right families, fill open days and tours, and turn interest into enrolments.
Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.
Complete confidence that our marketing portfolio is in excellent hands — working with Brandon and his team allows me to focus my attention on other critical areas of the business. Their expertise and reliability have been invaluable to our operations and growth.
We've run enrolment and boarding campaigns for leading Brisbane schools, including Brisbane Grammar School and St Margaret's.
Campaigns planned around open days, tours, scholarship and application deadlines, not generic monthly flights.
You work directly with experienced specialists who understand the sensitivity of school communications.
A proven history of progressive, consistent results, measured in enquiries, tour bookings and enrolments.
Book a free strategy call. We'll review how families find your school today, show you the biggest opportunities and give you a plain-English plan, with no obligation.