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GEO & AI Search

Get cited by
AI. Not buried by it.

Generative Engine Optimisation is the new frontier of search. When people ask ChatGPT, Gemini, or Perplexity who to trust in your industry — we make sure the answer is you.

Book a strategy call → How we work ↓
68%
Of searches now start with an AI tool, not Google
🤖
AI citation strategy Structured to be cited by ChatGPT, Gemini, Perplexity & Claude.
🏆
Authority building Position your brand as the definitive answer in your category.
🔄
Traditional SEO + GEO An integrated strategy that covers both traditional and AI search.
3+
AI platforms we optimise for
12mo
Typical authority build timeline
Now
The right time to get ahead
Our approach

The search landscape just changed. Are you in the answer?

Search is no longer just ten blue links. AI assistants are answering questions directly — and they cite specific brands and sources. If your business isn't in those citations, a competitor is.

GEO is the practice of structuring your content, authority signals, and digital presence so that AI models recognise you as the credible source in your category. We're one of the few Australian agencies doing this with genuine depth.

Talk to us about GEO & AI Search →
What's included
  • AI citation audit across ChatGPT, Gemini & Perplexity
  • Content restructuring for AI readability & citation
  • Entity optimisation & knowledge graph presence
  • Schema markup (FAQ, How-To, Organisation, Service)
  • E-E-A-T authority signals & author credibility
  • Structured data strategy for AI overviews
  • Prompt-response analysis for your category
  • Monthly AI visibility reporting
Want to know more? Book a free strategy call — no hard sell, just honest advice.
How we work

How we make AI cite your brand

01
🧪
AI citation audit
We run hundreds of prompts across AI platforms to see who's being cited in your category today — and where you're missing.
02
📐
Content architecture
Restructure your content to match how AI models extract and attribute information. Clarity, authority, and structure are everything.
03
🔗
Entity & authority building
Build the off-page signals — mentions, backlinks, PR, structured data — that AI uses to determine who to trust.
04
📊
Track & iterate
Monitor AI responses for your target queries monthly and adjust strategy as AI platforms evolve their retrieval methods.
Results that compound

From invisible to the AI's first choice

A Brisbane professional services firm came to us after noticing their leads had dropped — traced back to AI tools recommending competitors instead. Within six months of our GEO strategy, they appeared in 70% of relevant AI responses across their target queries.

70%
AI response citation rate
6mo
Time to achieve
2x
Inbound lead increase
GEO AI citation growth
AI citation frequency — Base Digital client, Brisbane professional services
Trusted by brands across Australia
Brisbane Broncos
Lockyer Architects
Data#3
Pickerings Auto Group
Shimo Wagyu
Client results

What our clients say

We were invisible in AI search. Base Digital's GEO strategy got us cited in ChatGPT responses within months. It's now one of our top lead sources and the gap between us and competitors in AI results is significant.

AC
Alex Chen
CEO, Brisbane Tech Firm
GEO AI Citations Content Strategy

I didn't even know GEO was a thing until Base Digital explained it. Now I see why it matters. Our brand shows up when people ask AI about our industry — that's brand authority money can't easily buy.

PS
Priya Sharma
Marketing Director
AI Search Entity Optimisation
Why Base Digital

Why Base Digital for GEO

🔬
Early movers advantage
Most agencies are still catching up. We've been testing and refining GEO strategies since AI search emerged — your brand benefits from that head start.
🤝
SEO + GEO integrated
Traditional SEO and GEO reinforce each other. We're one of the few agencies that genuinely integrates both rather than treating them as separate services.
📖
Transparent playbook
We share our methodology with you. No black boxes — you'll understand exactly what signals we're building and why they matter to AI systems.
BD
Book your free strategy call
No hard sell. Just honest advice on where the biggest opportunities are for your business.
Book a call →
✉
Email us directly
hello@basedigital.com.au
Common questions

Common questions about GEO & AI Search

GEO is the practice of optimising your digital presence so that AI language models (ChatGPT, Google Gemini, Perplexity, etc.) cite your brand when answering questions relevant to your business. It's different from traditional SEO in that the 'algorithm' is a language model making qualitative judgments about authority and relevance.
They overlap significantly. Strong technical SEO, quality content, and authoritative backlinks all contribute to GEO performance. But GEO also requires specific additional work — structured data, entity optimisation, and content architecture designed for how LLMs extract information.
We focus on ChatGPT (OpenAI), Google Gemini/AI Overviews, Perplexity, and Claude. Each has different retrieval mechanisms, so we tailor the strategy to each while maximising the overlap.
We run structured prompt testing across target queries monthly and track citation frequency, citation position, and sentiment. We also monitor referral traffic from AI platforms and look for downstream effects on branded search and direct traffic.
We've been actively running GEO strategies since early 2024 and have measurable results across multiple Australian clients. The methodology continues to evolve as AI platforms change, but the core principles of authority, structure, and clarity are stable.
Work with Base Digital

Get cited by AI before your competitors do

We'll audit which AI tools currently cite your category, identify where you're missing, and give you a clear roadmap to build AI authority. Book your free strategy call.

Book a free strategy call → Send us a message