Book an intro meeting →
Home / Services / GEO & AI Search
Seen.Trusted.Chosen.
GEO agency · Brisbane & Australia-wide

Get your brand recommended by ChatGPT, Gemini and Google AI.

Base Digital is a Brisbane GEO agency. Generative Engine Optimisation makes your brand the source AI assistants trust, cite and recommend when your customers ask for advice.

We build GEO on top of strong SEO, so the same work lifts your Google rankings and your AI visibility. You deal directly with senior specialists, see exactly which AI answers mention you, and never sign a long lock-in contract.

Book a free strategy session → Download the 2027 SEO & AI guide ↓

Free, no obligation
Book a free GEO strategy session
Tell us about your business. We'll review your AI search visibility and come back within one business day.
Brandon Delardes You'll speak directly with Brandon, our founder and director. No obligation, just free advice and friendly chat.
✓
Thanks, we've got your details.
We'll be in touch within one business day. Prefer to lock in a time now? Choose a time in our calendar →
In short
Brandon Delardes
Reviewed byBrandon DelardesFounder, Base DigitalUpdated October 2026

What is GEO? Generative Engine Optimisation (GEO) is the practice of making your brand easy for AI assistants such as ChatGPT, Perplexity, Gemini and Google AI Overviews to find, understand and recommend. It combines clear, well-structured answers, schema markup, consistent brand information and authority signals, so AI tools treat your website as a trusted source and cite it in their answers.

Our approach

When customers ask AI who to choose, your brand should be the answer.

More buying decisions now start with a question typed into ChatGPT, Perplexity or Google's AI Overview. Those tools don't show ten blue links. They name a handful of brands, and the rest are invisible.

We start by testing the questions your customers actually ask and recording who AI recommends today. Then we restructure your content, strengthen your entity and authority signals and fill the gaps that keep you out of the answer.

Because GEO and SEO reward the same things, clear answers, trusted sources and solid technical foundations, every improvement also strengthens your Google rankings.

Talk to us about GEO & AI Search →
What's included
  • AI visibility audit across ChatGPT, Perplexity, Gemini and Google AI Overviews
  • Prompt research for the questions your buyers ask
  • Content restructuring for AI readability and citation
  • Schema markup: Organisation, Service, FAQ and Article
  • Entity optimisation and brand consistency across the web
  • E-E-A-T and author credibility signals
  • Digital PR to earn citations on trusted sources
  • Monthly AI visibility and citation reporting
Want to know more? Get honest advice with no hard sell.
Book a free strategy call →
How we work

How we get AI to recommend your brand

01
AI visibility audit
We test the prompts your customers use and map which brands AI recommends today, and why.
02
Content architecture
We restructure key pages into clear, citable answers with the schema AI tools rely on.
03
Entity & authority
We strengthen how the web describes your brand, from profiles and directories to earned mentions.
04
Track & expand
Monthly prompt tracking shows where you're cited, where you're not, and what we tackle next.
Case study · Beach Suites

AI search became a new booking channel for Beach Suites

Travellers have always booked on trusted recommendations, from friends, reviews and travel writers. Now many also ask ChatGPT or Google's AI where to stay, and treat the answer like a referral from someone they trust. We optimised Beach Suites so AI tools understand, trust and recommend its suites, turning AI answers into a new source of bookings.

328%
Increase in visits from AI platforms in one month
75%
Increase in revenue
Beach Suites rooftop pool and sun lounges overlooking the ocean
Beach Suites, boutique beachfront accommodation in Byron Bay
More GEO & AI Search results
FINEPRINTCOGlobal AI visibility
Growing reach and recommendations across AI answers, opening a global growth opportunity with consistent month-on-month gains in visibility, traffic and revenue.
Adelaide Eye & Laser CentreSEO, GEO & ChatGPT ads
AI visibility built on a successful SEO strategy, with GEO and ChatGPT ads working together to lift laser eye patient consideration and leads.
Our clients

We keep good company.

Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
nib
Client results

What our clients say

Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.

Steph Pasquetti
Marketing Manager, FINEPRINTCO
Performance Strategy

I highly recommend Base Digital agency based on our experiences as a client. We value the relationship and have been pleased with the customer service and digital outcomes delivered. The Base Digital team are highly responsive, enthusiastic and are seen as a valuable partner in our business. The areas of support that Base Digital provides to us includes SEO, Google Ads, digital marketing campaigns and website support.

John Boglis
General Manager, 13SICK + 247 Medcare + Home Doctor
SEO Google Ads
Knowledge Base

AI search insights from our team

View all articles →
GEO, AI Search6 October 2026
Google Is Now Answering Questions About Your Brand Before People Reach Your Website
Google's AI is now answering questions about your brand before people reach your site. What the new Ahrefs data means, and five ways to control how AI describes you.
Read article →
GEO, AI Search1 June 2026
What is Generative Engine Optimisation and why does your brand need it now?
GEO is the new SEO. Learn what Generative Engine Optimisation is, how AI search engines like Google AI Overviews and ChatGPT decide what to surface, and 5 practical tactics to get your brand cited.
Read article →
The 2027 SEO & AI Guide: get ready to dominate cover
Knowledge Base · Free guide

The 2027 SEO & AI Guide: get ready to dominate

A practical guide for Australian businesses that want to rank in Google and be recommended by ChatGPT, Gemini and Google AI Overviews next year.

  • How AI assistants choose which brands to cite
  • A 25-point AI-readiness checklist
  • A 90-day plan to be ready before 2027

Download the free guide
We'll also send occasional insights. Unsubscribe anytime.
✓
Your download has started.
If it didn't open, download it here. Want a second opinion on your own site? Book a free strategy session →
Why Base Digital

Why Base Digital for GEO

SEO and GEO, together

AI tools lean on the same signals Google trusts. We build both at once, so nothing is done twice.

Measured, not guessed

We track real prompts each month, so you see exactly where AI mentions your brand.

Senior, owner-led team

Your strategy is run by specialists who have worked in Australian search since 2012.

Results and revenue

A proven history of progressive, consistent results. AI visibility is only worth it if it brings in enquiries, so that's what we report on.

Common questions

GEO questions, answered

SEO helps your pages rank in search results. GEO helps AI assistants understand, trust and quote your brand in their answers. They share the same foundations, which is why we run them together rather than as separate projects.
No. Nobody controls how AI models answer, and any agency that promises a placement is misleading you. We improve the signals AI tools rely on and track the results each month, so you can see progress for yourself.
Quick wins such as clearer answers and schema can be picked up within weeks. Authority and entity work builds over three to six months. We show you a baseline of today's AI answers first, so progress is easy to measure.
ChatGPT, Perplexity, Google Gemini, Google AI Overviews and Microsoft Copilot. Each draws on slightly different sources, so we track them separately.
Strong SEO makes GEO far more effective, because AI tools mostly draw on pages that already rank and are trusted. If your SEO needs work, we fix the foundations as part of the engagement.
We build a list of the questions your customers ask, run them across the main AI tools each month and record whether your brand is mentioned, cited or recommended, alongside competitors.
Often yes, especially for local and specialist businesses. AI answers name only a few brands, so being one of them in your niche can be a strong advantage while competitors are still catching up.
Brandon Delardes
Brandon DelardesFounder, Base Digital
Book your free strategy call
Talk directly with Brandon. No hard sell, just honest advice on where the biggest opportunities are for your business.
Book a call →
✉
Email us directly
hello@basedigital.com.au
Work with Base Digital

Be the brand AI recommends.

Book a free strategy call. We'll check how ChatGPT and Google AI talk about your brand today, show you the gaps and give you a plain-English plan, with no obligation.

Book a free strategy call → Send us a message