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Performance marketing agency

Be seen, trusted
and chosen.

✦ Celebrating 14 proud years · 2012–2026 ✦ Proudly independent, owner-led agency

Search, AI and paid media are changing rapidly. Base Digital is your expert partner to gain brand visibility, competitive advantage and profitability through strategic and tactical digital marketing.

Work with us → See our work
Brandon Delardes, Founder of Base Digital
Founder photo
BD
Brandon Delardes
Founder, Base Digital
What we do
SEO GEO Google Ads Meta Ads Strategy Websites Automation AI eCommerce CRO Social Email
The problems we fix

The rules keep changing.
Most brands don't keep up.

01
"We're not showing up in search anymore."
Google's algorithm keeps shifting. Competitors are investing. Your rankings have dropped and organic traffic with it — and nobody internally knows why or what to do about it.
How we fix it
Technical SEO + content strategy that diagnoses exactly why you've dropped and builds a clear path back to page one — and beyond it.
02
"Our ad spend isn't working hard enough."
You're putting real budget into ads but the returns don't stack up. Clicks aren't converting, CPAs are climbing, and you're not sure where the money is going.
How we fix it
Paid media audits and restructures that cut wasted spend, tighten targeting and build campaigns engineered around profit — not just traffic.
03
"AI search tools never mention our brand."
When potential customers ask ChatGPT, Perplexity or Google's AI Overview for a recommendation, your competitors come up. You don't. That's a visibility problem most brands haven't solved yet.
How we fix it
Generative Engine Optimisation (GEO) positions your brand as a trusted source that AI tools cite and recommend — before your competitors figure out how.
04
"Our competitors are pulling ahead online."
You can see rivals gaining ground — in search, in ads, in share of voice. The gap is widening and the internal team doesn't have the bandwidth or specialist knowledge to close it.
How we fix it
Competitor analysis and channel strategy that maps exactly where they're winning, and builds an integrated plan to outperform them across every channel.
Recognise one of these? Let's talk.
Book a free strategy call →
What we do

Everything you need
to grow online.

Specialist services that work on their own or together as one integrated growth plan.

SEO

Organic search strategies that get your brand ranking, driving consistent traffic that compounds over time.

  • Technical SEO
  • Content
  • Local SEO
Explore SEO

AI & GEO

Generative Engine Optimisation so your brand gets cited by ChatGPT, Perplexity and Google AI Overviews.

  • AI citations
  • Schema
  • Entity SEO
Explore AI & GEO

Google Ads

Performance-led paid search campaigns engineered around profit — not just clicks and impressions.

  • Search
  • Shopping
  • Performance Max
Explore Google Ads

Meta Ads

Social paid media that finds your audience, tells your story and converts browsers into buyers.

  • Facebook
  • Instagram
  • Retargeting
Explore Meta Ads

Web Development

Fast, conversion-optimised websites built to perform in search and deliver a seamless user experience.

  • UX/UI design
  • CMS
  • CRO
Explore Web Development

Email Marketing

Lifecycle email strategies that nurture leads, retain customers and generate revenue from your existing audience.

  • Automations
  • Campaigns
  • Retention
Explore Email Marketing

Strategy

Channel strategy, competitor analysis and digital roadmaps that give your brand a clear path to growth.

  • Roadmaps
  • Competitors
  • Channel mix
Explore Strategy

Not sure where to start?

Most clients need a mix of channels. We'll tell you honestly which ones will move the needle for your business.

Book a free strategy call →
Industries

Experience in your industry.

View all industries →
Education Automotive Travel & Tourism Property Development & Architecture Technology Medical & Health eCommerce Fashion Retail
Our clients

We keep good company.

Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
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Client testimonials

What our
clients say.

Four clients. Four different reasons they'd recommend Base Digital. All saying the same thing — we show up, we deliver, and we care.

1 / 4
FINEPRINTCO
"Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results."
Steph Pasquetti
Marketing Manager
PerformanceStrategy
Core Healthcare
"Complete confidence that our marketing portfolio is in excellent hands — working with Brandon and his team allows me to focus my attention on other critical areas of the business. Their expertise and reliability have been invaluable to our operations and growth."
Lisa Mattiazzi
Marketing & Operations Manager
StrategyPerformance
13SICK National Home Doctor
"A valuable partner in our business — not just an agency. The Base Digital team are highly responsive, enthusiastic and are seen as a valuable partner. Their support spans SEO, Google Ads, social marketing campaigns, website strategy and ongoing support."
John Boglis
General Manager
SEOGoogle AdsSocial
REIQ
"Base Digital saved our SEO — our organic traffic suffered after a website migration and Brandon & team were able to help us get back to where we had been before. As a client I always feel fully informed. I learned so much working with them on our SEM strategy over four years."
Sheila Andrews
Marketing Manager
SEOSEMSocial
Why Base Digital

Why we'll work
well together.

Our values are built around people. Data informs our decisions, but human behaviour drives our strategy — blending psychology, emotion and performance marketing to create work that truly connects. That philosophy shapes how we work and what our clients can expect from us.

We build partnerships that are transparent, collaborative and driven by results — because that's where the best work happens.
Start a conversation →
The Base Digital team sitting together on a staircase

Why we will work well together

Tailored, not templated

We don't believe in cookie-cutter strategies. Every approach is shaped around your business, your market and your growth objectives.

Clear, proactive communication

We prioritise responsiveness, transparency and regular communication, so you always know what's happening and why.

An extension of your team

We integrate closely with your business, building strong relationships and becoming a trusted, valued partner to your internal team.

No lock-in contracts

We believe in earning your trust through performance, not locking you into long-term commitments.

Proven eCommerce expertise

While we work across industries, we bring deep experience in eCommerce, with a strong understanding of what drives online growth.

Ego-free, results-focused

We don't lead with ego. We bring expertise, collaboration and a positive, strategic mindset to every partnership.

Senior expertise, always

You work with experienced specialists from day one — not handed off to junior resources.

Strong platform relationships

Our direct relationships with Google Ads and Meta Ads allow us to advocate for you and unlock additional support when it matters.

FAQ

Frequently asked questions.

The things most people ask before working with us. Can't see yours? Ask us directly.

We specialise in SEO, GEO (Generative Engine Optimisation), Google Ads, Meta Ads, email marketing, website development and digital strategy. Whether you need one channel or a fully integrated approach, we build a solution around your business.
Once we've had an initial strategy call and agreed on scope, most clients are onboarded within 1–2 weeks. We move quickly without cutting corners.
No. We don't believe in lock-in contracts. We earn your ongoing trust through performance and results — not paperwork.
You'll receive regular reporting with clear metrics tied to your business goals — not vanity numbers. We prioritise transparency so you always know what's working and why.
Senior specialists from day one. You won't be handed off to junior staff. The people you meet are the people who do the work.
Yes — eCommerce is a core strength. We have deep experience driving online growth for eCommerce brands across SEO, paid media and performance marketing.
We combine senior expertise with a genuine partnership approach. No templates, no ego, no lock-in. Just tailored strategy, clear communication and a team that's genuinely invested in your success.
Book a free strategy call. We'll listen first, understand your situation and give you honest advice on where the biggest opportunities are — no hard sell.
Brandon Delardes
Brandon DelardesFounder, Base Digital
Book your free strategy call
Let's connect and explore how Base Digital can help your brand get seen, trusted and chosen.
Book a call →
✉
Prefer email?
hello@basedigital.com.au
Insights & resources

Knowledge Base

View all articles →
Black Friday 2026: The Sales Tactics That Actually Make You Money
eCommerce, Paid Media
Black Friday 2026: The Sales Tactics That Actually Make You Money
Standing Out From the Crowd: Fish Where the Fish Are Biting, With Different Bait
Strategy, Brand
Standing Out From the Crowd: Fish Where the Fish Are Biting, With Different Bait
Google Is Now Answering Questions About Your Brand Before People Reach Your Website
GEO, AI Search
Google Is Now Answering Questions About Your Brand Before People Reach Your Website
Top Free Stock Image Libraries That Don't Suck
Content Marketing, Design
Top Free Stock Image Libraries That Don't Suck
How to choose the right digital marketing agency — and the questions you should ask
Strategy
How to choose the right digital marketing agency — and the questions you should ask
The eCommerce SEO checklist: what every online store needs to rank in 2026
SEO, Strategy
The eCommerce SEO checklist: what every online store needs to rank in 2026
What we're listening to

Podcasts we're vibing.

The shows keeping us sharp, curious and ahead of the curve.

My First Million
My First Million
Business ideas, trends and the mindset behind building something that matters.
Listen →
Marketing and Margaritas
Marketing and Margaritas
Helping entrepreneurs start up and scale up with actionable and profitable advice.
Listen →
Add To Cart Podcast
Add To Cart
Real conversations with the people building and scaling Australia's top eCommerce brands.
Listen →
Scalability School
Scalability School
How to build systems, teams and strategies that let your business grow without burning out.
Listen →
Get in touch

Let's build something
great together.

Tell us about your business and what you're trying to achieve. We'll come back to you within one business day with honest advice on where to start.

✉
Email
hello@basedigital.com.au
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Response time
Within one business day