Meta Ads

Meta Ads that
build brands and fill funnels.

Facebook and Instagram advertising done right — compelling creative, precise audiences, and full-funnel strategy that turns cold prospects into loyal customers.

Book a strategy call → How we work ↓

Average ROAS across client Meta accounts

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Creative-led strategy Ad creative is the #1 variable. We build content that stops the scroll.

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Precision audiences Cold, warm, and retargeting audiences that maximise every dollar.

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Feed, Stories & Reels Formats tailored to where your audience actually engages.

Our approach

Meta Ads are a creative game. We know how to win it.

Meta's algorithm has changed dramatically. Broad audiences and simple retargeting no longer cut through. Winning on Facebook and Instagram today requires exceptional creative, a full-funnel strategy, and the ability to read signals fast.

We run Meta as a creative-first channel — investing time and budget into developing ad formats and messaging that genuinely resonate with your audience, then scaling what works with structured testing and intelligent bidding.

Talk to us about Meta Ads →

What's included

Full account audit & campaign restructure
Audience strategy — cold, warm, retargeting & lookalike
Creative briefs & ad copy across all formats
Static, carousel, video & Reels ad production support
Pixel & Conversions API setup & verification
A/B testing framework & creative iteration
Catalogue integration for e-commerce brands
Weekly optimisations & monthly reporting

Want to know more? Book a free strategy call — no hard sell, just honest advice.

How we work

How we build Meta campaigns that scale

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Audience mapping

Define the cold, warm, and hot audiences for your business — who they are, what they care about, and where they sit in your funnel.

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Creative development

Brief, script, and produce the hooks, visuals, and messaging that make your audience stop, read, and act. Creative is your biggest lever.

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Launch & test

Structured creative testing from day one — we isolate variables, read the signals fast, and kill what's not working before it wastes budget.

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Scale & evolve

Once we find winners, we scale aggressively. We also keep the creative pipeline fresh — ad fatigue is real and we stay ahead of it.

Results that compound

Scroll-stopping creative meets disciplined strategy.

A Brisbane fashion brand was spending $8k/month on Meta with a 2.1x ROAS and declining results. We rebuilt their creative strategy around user-generated content formats, tightened the funnel, and hit 6.4x ROAS within 60 days — with 40% more new customer acquisition.

6.4x

ROAS achieved

+40%

New customer growth

60d

Time to achieve

ROAS improvement — Base Digital client, Brisbane fashion brand

Client results

What our clients say

Our Meta Ads were decent before, but Base Digital took them to another level. The creative strategy they developed doubled our ROAS and, more importantly, we're acquiring customers we actually want — higher LTV, better brand fit.

Jess Williams

E-commerce Director

Meta Ads E-Commerce Creative Strategy

The creative process is what sets them apart. Other agencies ran our ads with generic stock imagery. Base Digital understood our brand and built content that felt native to the platform. Our engagement rates tripled.

Darryl Thompson

Founder, Brisbane Hospitality Group

Facebook Ads Instagram Brand Awareness

Why Base Digital

Why Base Digital for Meta Ads

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Creative is our edge

We know that creative quality drives 70%+ of Meta ad performance. Our strategists are as focused on messaging and visual hooks as they are on bidding and audiences.

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Fast feedback loops

We review performance weekly and iterate quickly. When a creative stops working, we already have the next test ready to go.

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Aligned to your full funnel

Meta is top and mid funnel for most businesses. We design campaigns that work with your CRM, email, and re-engagement channels — not in isolation.

Book your free strategy call

No hard sell. Just honest advice on where the biggest opportunities are for your business.

Book a call →

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Email us directly

hello@basedigital.com.au

Common questions

Common questions about Meta Ads

We recommend a minimum of $3,000/month in ad spend to generate enough data for meaningful testing and optimisation. Smaller budgets are possible for very targeted campaigns, but the learning period is longer and results take more time to stabilise.

We provide strategic creative briefs, ad copy, and scripts for all formats. For static and video production, we can work with your team, source UGC creators, or connect you with production partners. We're also happy to work with existing brand assets.

Yes. Proper Conversions API setup (server-side tracking) is a core part of our onboarding. We'll also review your attribution windows and help you understand what data is reliable and what needs to be modelled.

Brilliantly, when integrated. Meta Ads build brand awareness and capture demand from audiences who aren't actively searching — they then show up in your branded search terms and convert via Google. We design cross-channel strategy for clients running both.

We recommend refreshing creative at least every 4–6 weeks, and more frequently for high-spend accounts. We monitor frequency and CTR trends to identify fatigue before it impacts results, and we keep a creative pipeline running so there's always something new to test.

Work with Base Digital

Ready to scale your brand on Meta?

Book a free strategy call and we'll audit your current Meta performance, identify creative and audience gaps, and give you a clear plan to improve results.

Book a free strategy call → Send us a message

Meta Ads thatbuild brands and fill funnels.