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Meta Ads agency · Brisbane & Australia-wide

Facebook and Instagram ads that find buyers, not just likes.

Base Digital is a Brisbane Meta Ads agency. We plan, create and manage Facebook and Instagram campaigns that reach the right people, tell your story well and turn attention into sales and leads.

We're independent and owner-led, so you work directly with senior specialists. We set up tracking you can trust, test creative constantly, report on revenue rather than reach and never lock you into a long contract.

Free, no obligation
Book a free Meta Ads strategy session
Tell us about your business. We'll review your Meta Ads account and come back within one business day.
Brandon Delardes You'll speak directly with Brandon, our founder and director. No obligation, just free advice and friendly chat.
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In short
Brandon Delardes
Reviewed byBrandon DelardesFounder, Base DigitalUpdated October 2026

What does a good Meta Ads agency do? A good Meta Ads agency turns Facebook and Instagram advertising into profitable customers. That means accurate tracking through the Meta Pixel and Conversions API, a clear audience strategy, a steady flow of tested creative, and budgets scaled only behind ads that are proving profitable.

Our approach

Creative that stops the scroll, backed by data that proves it works.

On Meta, creative does most of the targeting. The ad people see decides who stops, who clicks and who buys, so we treat creative strategy as the core of every campaign.

We start with your customers, your offer and your numbers. Then we build a testing plan across prospecting and retargeting, refresh creative before it fatigues and move budget towards what is working.

Accurate tracking comes first. With the Pixel and Conversions API set up properly, Meta's algorithm learns from real purchases and leads, not guesses.

Talk to us about Meta Ads →
What's included
  • Account audit and campaign restructure
  • Audience strategy across cold, warm and retargeting
  • Creative strategy, briefs and ad copy
  • Static, carousel, video and Reels formats
  • Meta Pixel and Conversions API setup
  • Structured creative testing
  • Catalogue and dynamic ads for eCommerce
  • Weekly optimisation and monthly reporting
Want to know more? Get honest advice with no hard sell.
Book a free strategy call →
How we work

How we build Meta campaigns that scale

01
Audit & tracking
We review past performance and make sure the Pixel and Conversions API capture every sale and lead.
02
Creative strategy
Angles, hooks and formats built around what makes your customers buy, ready to test.
03
Launch & test
Structured tests across audiences and creative, with clear measures of what wins.
04
Scale & refresh
Budget moves behind winners while new creative replaces ads before they tire.
Case study · FINEPRINTCO

From a national agency to record-breaking years

FINEPRINTCO moved to Base Digital from a large national agency in May 2023. With a collaborative, team-based approach across Meta Ads and their wider digital marketing, we have driven continued, progressive revenue growth for the brand, with records broken every year together.

81%
Increase in online revenue
56%
Decrease in business marketing cost
26%
Increase in conversion rate to purchase
FINEPRINTCO online store homepage
FINEPRINTCO, online art print store, client since May 2023
Our clients

We keep good company.

Adelaide Eye and Laser Centre
Brisbane Broncos
Brisbane Grammar School
Core Physio & Health Centres
Crimsafe
Data#3
Employ Health
Endeavour Group
FINEPRINTCO
Flight Centre
Gallery One
Lockyer Architects
Pickerings Auto Group
Sabbi
Shimo Wagyu
St Margaret's Girls School
Stage And Screen
Tierra Group
Tim Stewart Architects
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Client results

What our Meta Ads clients say

Brandon and the team stand in a league of their own — incredibly attentive, genuinely caring, and going above and beyond. Working with them feels like collaborating with family, not a distant agency that's only focused on results.

Steph Pasquetti
Marketing Manager, FINEPRINTCO
Performance Strategy

A valuable partner in our business — not just an agency. The Base Digital team are highly responsive, enthusiastic and are seen as a valuable partner. Their support spans SEO, Google Ads, social marketing campaigns, website strategy and ongoing support.

John Boglis
General Manager, 13SICK National Home Doctor
Social Google Ads
Knowledge Base

Meta Ads insights from our team

View all articles →
Meta Ads, How To2 June 2026
How to Share a Facebook Pixel With a Partner
Also known as the Meta Pixel — the Facebook Pixel collects data that helps track conversions from Facebook Ads through a coding system. It also builds audiences for retargeting, making it a critical tool to strengthen yo
Read article →
Meta Ads, How To26 May 2026
How to Set Up Facebook Business Manager
Facebook Business Manager acts as a central platform to manage both Facebook marketing and advertising campaigns. Follow these quick steps to successfully set up your own Facebook Business Manager account.
Read article →
Meta Ads, How To5 May 2026
Giving a Partner Access to Assets in Your Business Manager
An easy way to share your assets with an agency is by adding them to your Business Manager Account. If you don't have a Facebook Business Manager account set up yet, follow our guide on how to set one up first.
Read article →
Why Base Digital

Why Base Digital for Meta Ads

Creative-led

We build the ads people actually stop for, then let the data decide what scales.

eCommerce expertise

Deep experience with catalogues, dynamic ads and the numbers that drive online stores.

Full-funnel thinking

Meta planned alongside Google, SEO and email, so every channel supports the next.

Results and revenue

A proven history of progressive, consistent results, measured in purchases, leads and revenue.

Common questions

Meta Ads questions, answered

It depends on your goals, average order or lead value and audience size. We recommend a starting budget that gives the algorithm enough data to learn, then scale once results are proven.
Campaigns need a learning period, usually one to three weeks, before performance settles. Most clients see a clear picture of what is working within the first two months.
Yes. We develop the creative strategy, write the copy and brief or produce static, carousel and short video ads. We can also work with your in-house team or content creators.
The Conversions API sends sales and lead data from your website directly to Meta, filling gaps left by browser tracking. For most businesses it noticeably improves tracking accuracy and campaign performance, so we set it up as standard.
They can, especially for lead generation, retargeting and building awareness. We often pair Meta with LinkedIn and Google Ads for B2B clients so each channel plays to its strengths.
Yes. Your Business Manager, ad account, Pixel and data always belong to you. We work with partner access.
No. We don't use long lock-in contracts. We earn your business through results, month by month.
Brandon Delardes
Brandon DelardesFounder, Base Digital
Book your free strategy call
Talk directly with Brandon. No hard sell, just honest advice on where the biggest opportunities are for your business.
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Work with Base Digital

Turn scrollers into customers.

Book a free strategy call. We'll review your Meta Ads account and creative, show you the biggest opportunities and give you a plain-English plan, with no obligation.