Also known as the Meta Pixel — the Facebook Pixel collects data that helps track conversions from Facebook Ads through a coding system. It also builds audiences for retargeting, making it a critical tool to strengthen your marketing efforts.
Here is our easy guide on sharing your Facebook Pixel with an agency partner.
Step 1 — Go to Facebook Business Manager
- If you haven't set up a Facebook Business Manager account yet, follow our setup guide first
Step 2 — Open Business Settings
- Click Business Settings
Step 3 — Find your Pixel
- In the left-hand menu, look for the Data Sources tab
- Under this, click Pixels
Step 4 — Select your Pixel
- Here you will see all Facebook Pixels created in this Business Manager
- Choose the Pixel you would like to share
- Click Add People
Step 5 — Assign access
- Choose the person or people you want to share the Pixel with
- Select the appropriate access level
- Click Assign
Done! Your agency partner will now have access to your Facebook Pixel and can use it to track and optimise your ad campaigns.
