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How to Set Up and Install a Meta Pixel

Lucy

July 13, 2022 · 7 min read

Follow the steps below to successfully set up and install a Meta pixel on your website. 

Already created a Meta Pixel? Check out our blog on how to share a Facebook Pixel with a partner.

Note: Before you begin

  • You need a website for your business 
  • You must be able to add your websites code

How to Set Up a Meta Pixel

Step 1:

  • Go to Events Manager
  • Click the + button
    • Connect data sources and select web

Step 2:

  • Select Meta Pixel and click connect

Step 3:

  • Add your pixel name

Step 4:

  • Enter your website URL to check for easy set up options
  • Click continue

You have now successfully set up your Meta Pixel

How to Install the Meta Pixel on your Website

Once you have created your Meta Pixel, you’re ready to put the pixel on your website. For instructions on how to do this, choose your setup option.

Manually adding Pixel to your Website

Step 1:

  • Go to Events manager

Step 2:

  • Select the pixel you want to set up

Step 3:

  • Set ‘Install code manually’

Step 4:

  • Find the header of your website or locate header template in your CMS or web platform

Step 5:

Paste the base code at the bottom of the header section, just above the closing head tag and press continue

Use a Partner Integration

Step 1:

  • Go to Events Manager

Step 2:

  • Click the Data sources icon in the left-hand side of the page

Step 3:

  • Select the pixel you want to set up

Step 4:

  • Click continue pixel set up

Step 5

  • Click use a partner from list

Step 6:

  • Select a partner from the list

Step 7:

  • Follow the on-screen instructions

Email Instructions

If someone else updated the code in your website, follow these steps to email them your Facebook pixel setup instructions

Step 1:

  • Go to Events Manager

Step 2:

  • Select the pixel you want to set up

Step 3:

  • Click ‘Continue Pixel set up’

Step 4:

  • Click email instructions

Step 5:

  • Enter the recipients email address

Step 6:

  • Click send at the bottom of the page