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fitting in is a failure.
In a busy marketplace,
not standing out is the
same as being invisible."

Seth Godin

How to give Agency Access to Google Analytics

June 14, 2022 · 3 min read

Google Analytics is a valuable tool to measure key data sources. Keep reading for a step-by-step guide to giving agency access to your Google Analytics account account!

Step 1

  • Sign in to your Google Analytics account

Step 2

  • Once logged in click ‘Admin’ in the lower left of the screen

Step 3

  • This will take you to the Admin Panel 
    • Account
    • Property
    • View
  • Click the ‘User Management; option under the level of access for which you want to give your Agency 
  • Which is the best access to give?
    • Account-level Access enables the user to see all websites within your account. 
    • Property Access will enable the user to set up integrations and website tracking, and is typically the level of access an agency is going to need. 
    • View Access will only enable users to view data, but not manipulate it in any way

Step 4

  • Following this you will need to notify and choose permissions of users
  • In the ‘permissions’ list click the “+” in the upper right corner 
  • Then click ‘Add users’
  • Enter the email address of the people you would like to grant permissions to 
  • Check the “Notify new users by email” box if you want to send an alert message to them
  • Then, select the permissions you want them to have by checking the appropriate boxes. 
  • Finally, click “Add” in the upper right of the screen.

You will now be able to provide agency access to your Google Analytics account!