Globally, digital advertising accounts for more than half of ad expenditures and is set upon a steady path towards future growth. Despite the slight dip in 2020 when even digital advertising suffered due to the coronavirus outbreak, the online segment of the industry will bounce back. Search, social media, and banner ads are now the dominant formats and will characterise the future of advertising, leaving traditional methods behind.
Global digital media spend data sourced from https://www.statista.com/
More consumers began shopping online and became selective with their purchases. They also wanted to build connections with the companies they bought from.
Not to mention, these consumers wanted a personalised experience.
These are just a few of the reasons digital marketing is important in 2022.
Digital marketing allows your brand to tailor your marketing activity to the needs of your consumers.
Using marketing technology, you can create a personalised user experience from start to finish.