Google Analytics is a valuable tool to measure key data sources. Follow this step-by-step guide to giving agency access to your Google Analytics account.
Step 1 — Sign in
- Sign in to your Google Analytics account
Step 2 — Go to Admin
- Once logged in, click Admin in the lower left of the screen
Step 3 — Choose the access level
This will take you to the Admin Panel, which is divided into three columns: Account, Property and View. Click the User Management option under the level of access you want to grant your agency.
- Account-level access — enables the user to see all websites within your account
- Property access — enables the user to set up integrations and website tracking. This is typically the level of access an agency will need
- View access — enables users to view data only, without making any changes
Step 4 — Add the user
- In the permissions list, click the + in the upper right corner
- Click Add users
- Enter the email address of the person you want to grant permissions to
- Check the Notify new users by email box if you want to send them an alert
- Select the appropriate permissions by checking the relevant boxes
- Click Add in the upper right of the screen
Done! You will now be able to provide your agency with the access they need to your Google Analytics account. If you need to revoke access at any time, return to User Management and remove the user.
