Strategy

Trending on YouTube. Think With Google findings on how we are changing our viewing behaviours and trends on ways we are watching with YouTube.

When it comes to making everyday decisions, we’re a lot less rational than we think. Logical reasoning often gives way to our emotions, so we end up making decisions that surprise even ourselves.

Unpack the Think With Google two-year-long study of 250,000 online shopping journeys and draw on decades of behavioural science to share how marketers can show up when it matters most — especially during times of uncertainty.