Source: https://searchengineland.com/

YouTube says the number of advertisers using TrueView for action, the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads.

Shoppable TrueView for action. In a new test, ecomm-erce advertisers can show products in their TrueView for action ads. When the users click on the expansion arrow in a TrueView for action banner, a selection of products appears below the video.

This test essentially merges the TrueView for action banner with the product listings of TrueView for shoppinng ads. You’ll need to have your Google Merchant Center account linked to your Google Ads account.

YouTube is continuing to make more ads more shoppable.