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Trending on YouTube

Our new reality of doing almost everything at home can be challenging for anyone. But millions of people across Australia and New Zealand are using this time as an opportunity to upskill, learn, and grow. Watch time trends around learning on YouTube are proof of this.

While #WithMe content and how-to videos have always been popular on YouTube, in recent weeks we’ve seen Aussies and Kiwis turning to these genres to learn in unprecedented ways.

Here are three behaviours we’ve seen emerge while much of the world has been on lockdown.

A rise in creativity

As we settle into living life in a bubble, it seems many of us are inspired to find new creative pastimes. Global watch time of how-to videos that include “at home” in the title has increased by more than 50% year over year (YOY),1 and in a recent study, almost half of Australians said they believe self-isolating will allow them to rediscover their passions.2