Audio programmatic advertising works on the same principles as the video ads — you configure the ad campaign parameters to target a particular audience. From then on, it’s a matter of format that fits your goals best. Here are the most popular audio ad formats.
- Linear Audio Ads. These types of audio ads have three basic placings: Pre-Roll, Mid-Roll, Post-Roll. Audio unit can appear before or after an audio stream (podcast, track, etc.), as well as during a streaming section.
- Companion Display Ads. Static banners with a logo and a CTA. Viewers may click it throughout an audio ad track.
- Audio Ad Pods. A one-by-one set of linear ads.
- Skippable Ads. Pre-roll and mid-roll ads in an audio file that viewers may skip. The main goal is to study the user’s behavior and content interests.