Base Digital work with businesses across many industries and with businesses of all sizes. Let’s discuss your marketing needs and we’ll share our recommendations and expertise on how to best achieve your business objectives.

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Audio Ads

Audio programmatic advertising works on the same principles as the video ads — you configure the ad campaign parameters to target a particular audience. From then on, it’s a matter of format that fits your goals best. Here are the most popular audio ad formats.

  • Linear Audio Ads. These types of audio ads have three basic placings: Pre-Roll, Mid-Roll, Post-Roll. Audio unit can appear before or after an audio stream (podcast, track, etc.), as well as during a streaming section.
  • Companion Display Ads. Static banners with a logo and a CTA. Viewers may click it throughout an audio ad track.
  • Audio Ad Pods. A one-by-one set of linear ads.
  • Skippable Ads. Pre-roll and mid-roll ads in an audio file that viewers may skip. The main goal is to study the user’s behavior and content interests.