/* ==========================================================================
   BASE DIGITAL — SHARED DESIGN LAYER
   Loaded AFTER each page's inline <style>, so these rules win.
   Used by: index.html (homepage) and _includes/service.njk (all service
   and future landing pages). Change sizing here once, not per page.
   ========================================================================== */

:root {
  /* Layout */
  --max: 1360px;                                   /* content width cap */
  --gutter: clamp(20px, 4vw, 56px);                /* min side padding */
  --pad-x: max(var(--gutter), calc((100% - var(--max)) / 2));
  --section-y: clamp(64px, 7vw, 120px);            /* section top/bottom */

  /* Type scale (fluid between ~375px and ~1600px viewports) */
  --fs-label: 13px;                                        /* eyebrows, chips */
  --fs-small: 15px;                                        /* meta, captions */
  --fs-body: clamp(16px, 0.25vw + 15px, 18px);             /* paragraphs */
  --fs-lead: clamp(17px, 0.5vw + 15px, 21px);              /* intro copy */
  --fs-h4: clamp(18px, 0.6vw + 15px, 22px);                /* card titles */
  --fs-h3: clamp(20px, 0.9vw + 15px, 27px);                /* large card titles */
  --fs-h2: clamp(32px, 2.6vw + 18px, 60px);                /* section headlines */
  --fs-h1: clamp(42px, 4.4vw + 22px, 92px);                /* homepage hero */
  --fs-h1-long: clamp(36px, 3vw + 22px, 68px);             /* long service H1s */

  /* Colour */
  --ink: #0a0a0a;
  --ink-2: #3d3d3d;
  --muted: #6b6b6b;
  --line: #e8e8e8;
  --pink: #f9cdcd;
  --pink-deep: #e8a5a5;
  --pink-ink: #7a3a3a;
  --tint: #fdf6f6;
  --radius: 14px;
}

body { font-size: var(--fs-body); -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility; }

/* --------------------------------------------------------------------------
   1. CONTAINER — backgrounds stay full-bleed, content caps at --max
   -------------------------------------------------------------------------- */
.nav,
.services-bar,
.hero,
.problems-section,
.services-header,
.clients-section,
.featured-section,
.testimonials-section,
.why-section,
.faq-section,
.kb-section,
.podcast-section,
.contact-section,
.footer-cta-row,
.footer-top,
.footer-bottom,
.breadcrumb-wrap,
.service-hero,
.answer-section,
.cases-section,
.overview-section,
.process-section,
.results-section,
.guide-section,
.bottom-cta {
  padding-left: var(--pad-x);
  padding-right: var(--pad-x);
}
.problems-section, .clients-section, .testimonials-section, .why-section,
.faq-section, .kb-section, .podcast-section, .contact-section,
.overview-section, .process-section, .results-section, .guide-section,
.cases-section, .bottom-cta {
  padding-top: var(--section-y);
  padding-bottom: var(--section-y);
}
.featured-section { padding-top: 0; padding-bottom: var(--section-y); }
.services-section { padding: var(--section-y) var(--pad-x); }
.services-section .services-header { padding-left: 0; padding-right: 0; }
.carousel-track-wrap { padding-left: var(--pad-x); padding-right: var(--pad-x); padding-bottom: var(--section-y); scroll-padding-left: var(--pad-x); }

/* --------------------------------------------------------------------------
   2. SHARED TYPE
   -------------------------------------------------------------------------- */
.eyebrow, .hero-eyebrow, .bottom-cta-eyebrow, .deliverables-title, .case-label,
.services-label, .solution-label, .footer-col-title, .clients-headline-label {
  font-size: var(--fs-label); letter-spacing: 0.1em;
}
.eyebrow { color: #777; margin-bottom: 1.25rem; gap: 9px; }
.eyebrow-dot, .hero-eyebrow-dot { width: 7px; height: 7px; }

.section-headline, .clients-headline, .overview-headline, .results-headline,
.bottom-cta-headline, .contact-headline {
  font-size: var(--fs-h2); line-height: 1.16; letter-spacing: -0.035em; font-weight: 500;
}
.accent, .accent-dark { background: var(--pink); color: var(--ink); }
.accent, .accent-dark, .service-headline .accent {
  padding: 0 0.14em; border-radius: 0.12em;
  -webkit-box-decoration-break: clone; box-decoration-break: clone;
}

/* --------------------------------------------------------------------------
   3. BUTTONS — one size everywhere, comfortable tap targets
   -------------------------------------------------------------------------- */
.btn-primary, .btn-ghost, .strip-btn, .cta-btn, .closing-btn, .faq-cta-btn,
.form-submit, .footer-cta-btn, .btn-submit, .view-all, .deliverables-cta a, .mobile-nav-cta {
  font-size: 15px; font-weight: 500; padding: 0.95rem 1.6rem; border-radius: 10px; line-height: 1.2;
}
.view-all { border-radius: 100px; }

/* --------------------------------------------------------------------------
   4. NAV
   -------------------------------------------------------------------------- */
.nav { padding-top: 18px; padding-bottom: 18px; }
.nav-logo-img { height: clamp(30px, 1.2vw + 20px, 40px); }
.nav-links { gap: clamp(1.5rem, 2.5vw, 2.75rem); }
.nav-links a { font-size: 16px; color: #444; font-weight: 500; }
.nav-links a:hover { color: var(--ink); }
.nav-cta { font-size: 15px; padding: 0.8rem 1.35rem; border-radius: 10px; }
.mobile-menu { padding-left: var(--gutter); padding-right: var(--gutter); }

/* --------------------------------------------------------------------------
   5. HOMEPAGE
   -------------------------------------------------------------------------- */
/* Hero */
.hero { grid-template-columns: 1fr minmax(320px, 460px); gap: clamp(2rem, 5vw, 6rem); padding-top: clamp(48px, 6vw, 104px); padding-bottom: clamp(48px, 6vw, 104px); }
.hero-left { gap: clamp(1.25rem, 1.6vw, 2rem); }
.hero-eyebrow { font-size: var(--fs-label); }
.hero-headline { font-size: var(--fs-h1); line-height: 1.1; letter-spacing: -0.045em; }
.hero-supporting { font-size: var(--fs-lead); line-height: 1.6; color: var(--ink-2); max-width: 640px; }
.celebrating { font-size: 15px; }
.video-card { border-radius: 16px; }
.founder-strip { padding: 12px 16px; border-radius: 12px; }
.founder-avatar { width: 38px; height: 38px; font-size: 13px; }
.founder-name { font-size: 15px; }
.founder-title { font-size: 13px; }

/* Services tag bar */
.services-bar { padding-top: 1rem; padding-bottom: 1rem; gap: 1.75rem; }
.service-tag { font-size: 14px; padding: 7px 15px; }

/* Problems */
.problems-header { margin-bottom: clamp(2.5rem, 4vw, 4rem); }
.cards { border-radius: 18px; }
.card { padding: clamp(1.75rem, 3vw, 3rem); }
.card-number { font-size: var(--fs-label); color: var(--pink-deep); margin-bottom: 1.25rem; }
.problem { font-size: var(--fs-h3); line-height: 1.2; letter-spacing: -0.025em; }
.problem-detail { font-size: var(--fs-body); line-height: 1.65; color: var(--muted); }
.solution { font-size: var(--fs-body); line-height: 1.65; color: var(--ink-2); }
.solution-block { margin-top: 1.75rem; padding-top: 1.75rem; }
.bottom-strip { padding: clamp(1.5rem, 2.5vw, 2.25rem) clamp(1.5rem, 3vw, 2.75rem); border-radius: 18px; margin-top: clamp(2rem, 3vw, 3rem); }
.strip-copy { font-size: clamp(19px, 1vw + 14px, 26px); letter-spacing: -0.02em; }

/* Services carousel */
.services-header { padding-bottom: clamp(2rem, 3vw, 3rem); }
.drag-hint { font-size: 14px; }
.carousel-track { gap: 1.25rem; }
.service-card { width: clamp(270px, 20vw, 330px); padding: clamp(1.75rem, 2vw, 2.25rem); border-radius: 18px; gap: 1.1rem; }
.service-icon { width: 48px; height: 48px; border-radius: 12px; font-size: 21px; }
.service-name { font-size: var(--fs-h4); }
.service-desc { font-size: var(--fs-small); line-height: 1.65; color: var(--muted); }

/* Services grid (replaces drag carousel) */
.services-header { align-items: flex-end; gap: 2rem; flex-wrap: wrap; }
.services-intro { font-size: var(--fs-lead); line-height: 1.55; color: var(--muted); max-width: 440px; padding-bottom: 6px; }
.s-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
.s-card {
  position: relative; display: flex; flex-direction: column; gap: 0.9rem;
  padding: clamp(1.75rem, 2.2vw, 2.25rem); min-height: 340px;
  background: #fff; border: 1px solid var(--line); border-radius: 20px;
  color: var(--ink); text-decoration: none;
  transition: transform .35s cubic-bezier(.2,.8,.2,1), background .25s, border-color .25s, box-shadow .35s;
}
.s-icon { width: 56px; height: 56px; border-radius: 16px; background: var(--pink); color: var(--ink); display: flex; align-items: center; justify-content: center; margin-bottom: 0.75rem; transition: background .25s, color .25s; }
.s-icon svg { width: 26px; height: 26px; fill: none; stroke: currentColor; stroke-width: 1.75; stroke-linecap: round; stroke-linejoin: round; }
.s-name { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.025em; line-height: 1.15; }
.s-desc { font-size: var(--fs-small); line-height: 1.6; color: var(--muted); transition: color .25s; }
.s-chips { list-style: none; display: flex; flex-wrap: wrap; gap: 6px; margin-top: 0.25rem; }
.s-chips li { font-size: 12px; color: var(--ink-2); background: #f4f4f4; border-radius: 100px; padding: 4px 11px; transition: background .25s, color .25s; }
.s-more { margin-top: auto; padding-top: 1rem; font-size: 15px; font-weight: 500; color: var(--ink); text-decoration: none; display: inline-flex; gap: 6px; align-items: center; }
.s-more span { transition: transform .25s; }
.s-card:hover { transform: translateY(-6px); background: var(--ink); border-color: var(--ink); box-shadow: 0 28px 50px -30px rgba(0,0,0,.6); }
.s-card:hover .s-name, .s-card:hover .s-more { color: #fff; }
.s-card:hover .s-desc { color: #a3a3a3; }
.s-card:hover .s-chips li { background: #1f1f1f; color: #d6d6d6; }
.s-card:hover .s-more span { transform: translateX(4px); color: var(--pink); }
.s-card-cta { background: var(--pink); border-color: var(--pink); justify-content: flex-end; }
.s-card-cta .s-desc { color: var(--ink-2); }
.s-card-cta .btn-primary { align-self: flex-start; margin-top: 0.5rem; }
.s-card-cta:hover { background: var(--pink); border-color: var(--pink); }
.s-card-cta:hover .s-name { color: var(--ink); }
.s-card-cta:hover .s-desc { color: var(--ink-2); }

/* Clients */
.clients-headline { margin-bottom: clamp(2rem, 3vw, 3rem); }
.logo-grid { border-radius: 18px; }
.logo-cell img { max-width: 170px; }

/* Featured work */
.work-grid { column-gap: clamp(1.25rem, 2.5vw, 2.5rem); row-gap: clamp(2rem, 3.5vw, 3.5rem); }
.work-item { border-radius: 18px; }
.work-meta { padding: 1.25rem 1.5rem; }
.work-client { font-size: var(--fs-h4); margin-bottom: 0.7rem; }
.work-service { font-size: 12px; padding: 4px 11px; }

/* Testimonials */
.t-layout { gap: clamp(2.5rem, 5vw, 6rem); min-height: 0; }
.t-left { gap: 1.75rem; }
.t-subtext { font-size: var(--fs-lead); line-height: 1.6; max-width: 460px; color: #a3a3a3; }
.t-count { font-size: 14px; color: #777; }
.t-nav-btn { width: 50px; height: 50px; font-size: 18px; }
.t-stack-wrap { height: 560px; }
.t-card { height: 500px; padding: clamp(2rem, 3vw, 3rem); border-radius: 24px 24px 0 0; }
.t-card-client { font-size: var(--fs-h3); }
.t-card-quote { font-size: clamp(16px, 0.5vw + 14px, 20px); line-height: 1.6; }
.t-card-author { font-size: 17px; }
.t-card-role { font-size: 14px; }
.t-chip { font-size: 12px; padding: 4px 11px; }

/* Why / intro */
.intro-row { gap: clamp(2.5rem, 5vw, 6rem); padding-bottom: 0; border-bottom: 0; margin-bottom: clamp(3rem, 5vw, 5rem); }
.intro-text { font-size: var(--fs-lead); line-height: 1.65; color: var(--ink-2); }
.closing { border-radius: 16px; }
.closing-text { font-size: var(--fs-body); padding: 1.5rem 1.75rem 1rem; }
.closing-btn-wrap { padding: 0 1.75rem 1.5rem; }
.team-photo-wrap { border-radius: 18px; }
.team-photo-wrap { max-width: 460px; justify-self: end; width: 100%; }
.team-photo-wrap img { aspect-ratio: 4 / 5; object-fit: cover; object-position: center 55%; }
@media (max-width: 768px) { .team-photo-wrap { max-width: none; justify-self: stretch; } }

/* Values — redesigned card grid (see markup in index.html) */
.values-wrap { display: flex; flex-direction: column; gap: 1.5rem; }
.values-subhead { display: flex; align-items: flex-end; justify-content: space-between; gap: 1rem; flex-wrap: wrap; }
.values-subhead h3 { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.025em; line-height: 1.2; max-width: 620px; }
.values-subhead p { font-size: var(--fs-small); color: var(--muted); }
.v-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 1rem; }
.v-card {
  position: relative; overflow: hidden; isolation: isolate;
  background: #fff; border: 1px solid var(--line); border-radius: 20px;
  padding: clamp(1.5rem, 2vw, 2rem); min-height: 270px;
  display: flex; flex-direction: column; gap: 0.85rem;
  transition: transform .35s cubic-bezier(.2,.8,.2,1), border-color .25s, box-shadow .35s, background .25s;
}
.v-card::after {           /* pink wash that rises on hover */
  content: ''; position: absolute; inset: auto 0 0 0; height: 0; background: var(--pink);
  z-index: -1; transition: height .45s cubic-bezier(.2,.8,.2,1);
}
.v-card:hover { transform: translateY(-6px); border-color: var(--pink); box-shadow: 0 24px 48px -28px rgba(122,58,58,.45); }
.v-card:hover::after { height: 100%; }
.v-top { display: flex; align-items: flex-start; justify-content: space-between; margin-bottom: auto; padding-bottom: 1.75rem; }
.v-icon {
  width: 52px; height: 52px; border-radius: 14px; background: var(--tint); color: var(--pink-ink);
  display: flex; align-items: center; justify-content: center; transition: background .25s, color .25s;
}
.v-icon svg { width: 24px; height: 24px; fill: none; stroke: currentColor; stroke-width: 1.75; stroke-linecap: round; stroke-linejoin: round; }
.v-num {
  font-size: clamp(44px, 3.4vw, 60px); font-weight: 500; line-height: .85; letter-spacing: -0.05em;
  color: transparent; -webkit-text-stroke: 1.25px #e9caca; transition: color .3s, -webkit-text-stroke-color .3s;
}
.v-name { font-size: var(--fs-h4); font-weight: 500; letter-spacing: -0.02em; line-height: 1.25; color: var(--ink); }
.v-desc { font-size: var(--fs-small); line-height: 1.6; color: var(--muted); transition: color .25s; }
.v-card:hover .v-icon { background: var(--ink); color: var(--pink); }
.v-card:hover .v-num { color: var(--ink); -webkit-text-stroke-color: var(--ink); }
.v-card:hover .v-desc { color: var(--ink-2); }
/* Feature cards — dark, for the strongest differentiators */
.v-card.is-dark { background: var(--ink); border-color: var(--ink); }
.v-card.is-dark .v-name { color: #fff; }
.v-card.is-dark .v-desc { color: #a3a3a3; }
.v-card.is-dark .v-icon { background: #1d1d1d; color: var(--pink); }
.v-card.is-dark .v-num { -webkit-text-stroke-color: #3a3a3a; }
.v-card.is-dark:hover .v-name, .v-card.is-dark:hover .v-num { color: var(--ink); }
.v-card.is-dark:hover .v-desc { color: var(--ink-2); }
.v-card.is-dark:hover .v-icon { background: var(--ink); }

/* FAQ — headline + CTA on the left, questions on the right */
.faq-layout {
  display: grid; grid-template-columns: minmax(300px, 5fr) 7fr;
  grid-template-areas: "head list" "card list";
  grid-template-rows: auto 1fr;
  column-gap: clamp(2.5rem, 6vw, 7rem); row-gap: 2rem; align-items: start;
}
.faq-head { grid-area: head; }
.faq-head .section-headline, .faq-head .overview-headline { margin-bottom: 0; }
.faq-head-sub { font-size: var(--fs-body); line-height: 1.65; color: #a3a3a3; margin-top: 1.25rem; max-width: 440px; }
.faq-list { grid-area: list; gap: 10px; }
.faq-cta-card { grid-area: card; position: sticky; top: 7rem; padding: clamp(1.75rem, 2.4vw, 2.5rem); border-radius: 20px; gap: 1.1rem; max-width: 480px; }
.faq-cta-top { display: flex; align-items: center; gap: 14px; }
.faq-cta-avatar { width: 60px; height: 60px; border-radius: 50%; object-fit: cover; object-position: center 15%; flex-shrink: 0; }
.faq-cta-who { font-size: 14px; color: var(--muted); line-height: 1.4; }
.faq-cta-who strong { display: block; color: var(--ink); font-size: 16px; font-weight: 500; }
.faq-cta-headline { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.025em; line-height: 1.15; }
.faq-cta-subtext { font-size: var(--fs-small); line-height: 1.6; color: var(--muted); }
.faq-email-icon { width: 40px; height: 40px; font-size: 15px; }
.faq-email-label { font-size: 13px; color: #888; }
.faq-email-address { font-size: 15px; }
.faq-email-address a { color: inherit; text-decoration: none; }
.faq-item { border-radius: 14px; border-color: #222; background: #131313; transition: border-color .2s, background .2s; }
.faq-item:hover { border-color: #333; }
.faq-item.open { border-color: #3a2a2a; background: #161212; }
.faq-question { padding: clamp(1.15rem, 1.6vw, 1.6rem) clamp(1.25rem, 2vw, 1.75rem); gap: 1.5rem; }
.faq-q-text { font-size: clamp(16px, 0.5vw + 14px, 20px); line-height: 1.35; letter-spacing: -0.015em; }
.faq-icon { width: 34px; height: 34px; font-size: 20px; }
.faq-answer { padding: 0 clamp(1.25rem, 2vw, 1.75rem); }
.faq-item.open .faq-answer { max-height: 500px; padding: 0 clamp(1.25rem, 2vw, 1.75rem) 1.5rem; }
.faq-a-text { font-size: var(--fs-body); line-height: 1.7; color: #bdbdbd; padding-top: 1.1rem; max-width: 720px; }

/* Knowledge base (homepage) */
.kb-header { margin-bottom: clamp(2rem, 3vw, 3rem); gap: 1.5rem; }
.articles-grid { column-gap: clamp(1.5rem, 2.5vw, 2.5rem); row-gap: clamp(2.5rem, 3.5vw, 3.5rem); }
.article-image-wrap { border-radius: 14px; }
.article-category { font-size: 12px; color: #8a8a8a; }
.article-title { font-size: var(--fs-h4); line-height: 1.3; }

/* Podcasts */
.podcast-intro { font-size: var(--fs-body); max-width: 380px; }
.podcast-grid { gap: clamp(1.25rem, 2vw, 2rem); }
.podcast-art { border-radius: 16px; }
.podcast-name { font-size: var(--fs-h4); font-weight: 500; }
.podcast-desc { font-size: var(--fs-small); line-height: 1.6; color: var(--muted); }
.podcast-link { font-size: 15px; }

/* Contact */
.contact-layout { gap: clamp(2.5rem, 6vw, 7rem); }
.contact-intro { font-size: var(--fs-lead); line-height: 1.65; max-width: 500px; color: var(--ink-2); }
.detail-icon { width: 44px; height: 44px; border-radius: 12px; font-size: 17px; }
.detail-label { font-size: 13px; color: #888; }
.detail-value { font-size: 16px; }
.contact-form { gap: 1.1rem; }
.form-label { font-size: 13px; color: #777; }
.form-input { font-size: 16px; padding: 0.95rem 1.1rem; border-radius: 10px; } /* 16px stops iOS zoom-on-focus */

/* --------------------------------------------------------------------------
   6. FOOTER (shared)
   -------------------------------------------------------------------------- */
.footer { border-top: 0; }
.footer-cta-row { padding-top: clamp(2rem, 3.5vw, 3.25rem); padding-bottom: clamp(2rem, 3.5vw, 3.25rem); }
.footer-cta-headline { font-size: clamp(28px, 2vw + 16px, 48px); }
.footer-top:has(> div:nth-child(5)) { grid-template-columns: 1.4fr 1fr 1fr 0.8fr 1.1fr; }
.footer-top { padding-top: clamp(3rem, 5vw, 5rem); padding-bottom: clamp(3rem, 5vw, 5rem); gap: clamp(2rem, 4vw, 4rem); }
.footer-logo-img { height: 40px; }
.footer-tagline { font-size: var(--fs-small); max-width: 320px; color: #9a9a9a; }
.social-link { width: 42px; height: 42px; border-radius: 10px; }
.social-link svg { width: 17px; height: 17px; }
.footer-col-title { font-size: 12px; margin-bottom: 1.4rem; color: var(--pink); letter-spacing: 0.12em; }
.footer-nav-list { gap: 0.85rem; }
.footer-nav-list a { font-size: 15px; color: #9a9a9a; }
.footer-contact-label { font-size: 12px; }
.footer-contact-value { font-size: 15px; color: #bdbdbd; }
.footer-copy { font-size: 13px; }
.footer-contact-value a { color: inherit; text-decoration: none; transition: color .2s; }
.footer-contact-value a:hover { color: var(--pink); }
.detail-value a { color: inherit; text-decoration: none; border-bottom: 1px solid var(--line); }
.detail-value a:hover { border-color: var(--ink); }

/* --------------------------------------------------------------------------
   7. SERVICE / LANDING PAGE TEMPLATE
   -------------------------------------------------------------------------- */
.breadcrumb-wrap { padding-top: 14px; padding-bottom: 14px; }
.breadcrumb { font-size: 14px; color: #888; }
.breadcrumb a { color: #888; }

.service-hero { grid-template-columns: 1fr minmax(360px, 470px); gap: clamp(2.5rem, 5vw, 6rem); padding-top: clamp(48px, 5vw, 96px); padding-bottom: clamp(48px, 5vw, 96px); }
.service-hero .hero-left { gap: 1.5rem; }
.service-headline { font-size: var(--fs-h1-long); line-height: 1.1; letter-spacing: -0.04em; }
.service-description { font-size: var(--fs-lead); line-height: 1.65; color: var(--ink-2); max-width: 680px; }
.campaign-line { font-size: clamp(22px, 1vw + 16px, 30px); }
.hero-form { padding: clamp(1.75rem, 2.4vw, 2.75rem); border-radius: 20px; gap: 1rem; }
.hero-form-title { font-size: clamp(24px, 0.8vw + 18px, 30px); }
.hero-form-sub { font-size: var(--fs-small); color: var(--muted); }
.field { font-size: 16px; padding: 0.95rem 1.1rem; border-radius: 10px; }
.form-founder { font-size: 14px; }

/* "In short" box sits between hero and overview with equal space, no divider lines */
:root { --answer-gap: clamp(48px, 5vw, 88px); }
.service-hero { border-bottom: 0; padding-bottom: 0; }
.answer-section { padding-top: var(--answer-gap); padding-bottom: 0; }
.answer-section + .overview-section { border-top: 0; padding-top: calc(var(--answer-gap) - 6px); }
.answer-box { max-width: 1040px; padding: clamp(1.75rem, 3vw, 3rem); border-radius: 20px; gap: 1.25rem; background: var(--tint); border-color: #f3e3e3; }
.answer-text { font-size: clamp(18px, 0.6vw + 15px, 23px); line-height: 1.6; }
.answer-meta { font-size: 14px; }
.answer-meta img { width: 34px; height: 34px; }

.overview-layout { grid-template-columns: 1fr minmax(340px, 460px); gap: clamp(2.5rem, 6vw, 7rem); }
.overview-headline { margin-bottom: 1.75rem; }
.overview-text { font-size: var(--fs-body); line-height: 1.75; color: var(--ink-2); max-width: 760px; }
.overview-link { font-size: 15px; }
.deliverables-card { padding: clamp(2rem, 2.6vw, 2.75rem); border-radius: 20px; top: 7rem; }
.deliverables-title { color: #8a8a8a; }
.deliverables-list { gap: 1rem; }
.deliverables-list li { font-size: 16px; color: #d6d6d6; }
.deliverables-list li::before { margin-top: 8px; width: 6px; height: 6px; }
.deliverables-cta { font-size: 17px; }

.process-header { margin-bottom: clamp(2.5rem, 4vw, 3.5rem); }
.process-grid { border-radius: 18px; }
.process-step { padding: clamp(1.75rem, 2.4vw, 2.5rem); gap: 1rem; }
.process-number { font-size: var(--fs-label); }
.process-name { font-size: var(--fs-h4); }
.process-desc { font-size: var(--fs-small); line-height: 1.65; }

.results-layout { gap: clamp(2.5rem, 5vw, 6rem); }
.results-text { font-size: var(--fs-body); line-height: 1.7; color: #b0b0b0; }
.results-stats { gap: clamp(1.75rem, 3vw, 3rem); }
.results-stat-number { font-size: clamp(32px, 2vw + 20px, 52px); letter-spacing: -0.04em; }
.results-stat-label { font-size: 14px; color: #999; }
.results-stats > div { flex: 1 1 0; min-width: 120px; }
.results-quote { font-size: var(--fs-body); line-height: 1.65; }
.results-quote span { font-size: 14px; }
.results-image-caption { font-size: 14px; }
.results-image img { border-radius: 16px; }
.results-chart { margin: clamp(1.5rem, 2.5vw, 2.25rem) 0 0; max-width: 560px; }
.results-chart img { width: 100%; height: auto; display: block; border-radius: 12px; }
.results-chart figcaption { font-size: 13px; color: #999; margin-top: 0.6rem; }
.results-image.is-compact { max-width: 500px; margin-left: auto; }
.results-image img.is-portrait { aspect-ratio: 4 / 5; object-fit: cover; object-position: center top; }
.results-layout.is-stacked { grid-template-columns: 1fr; gap: clamp(2rem, 3vw, 3rem); }
.results-layout.is-stacked .results-text, .results-layout.is-stacked .results-headline { max-width: 860px; }
.results-logo-card { background: var(--tint); border-radius: 16px; aspect-ratio: 4 / 3; display: flex; align-items: center; justify-content: center; }
.results-image .results-logo-card img { width: 60%; max-width: 360px; height: auto; border-radius: 0; }

.cases-grid { gap: 1.25rem; }
.case-card { padding: clamp(1.75rem, 2.4vw, 2.5rem); border-radius: 20px; gap: 1rem; }
.case-text { font-size: var(--fs-h3); line-height: 1.25; }

.clients-section .clients-headline:not(.section-headline) { font-size: var(--fs-label); line-height: 1.4; letter-spacing: 0.1em; }

.testimonials-header { margin-bottom: clamp(2rem, 3vw, 3rem); }
.testimonials-grid { gap: 1.25rem; }
.testimonial-card { padding: clamp(2rem, 3vw, 3rem); border-radius: 20px; min-height: 0; }
.t-quote { font-size: clamp(16px, 0.4vw + 14.5px, 19px); line-height: 1.65; }
.t-name { font-size: 16px; }
.t-role { font-size: 14px; }
.t-chips .t-chip { font-size: 12px; }

.kb-grid { gap: 1.25rem; }
.kb-card { border-radius: 18px; }
.kb-body { padding: 1.75rem; gap: 1rem; }
.kb-meta { font-size: 13px; }
.kb-title { font-size: var(--fs-h4); }
.kb-desc { font-size: var(--fs-small); line-height: 1.6; }
.kb-more { font-size: 15px; }

.guide-layout { max-width: none; }
.guide-cover { width: clamp(180px, 16vw, 250px); }
.guide-title { font-size: clamp(28px, 1.8vw + 16px, 44px); }
.guide-text { font-size: var(--fs-body); line-height: 1.7; }
.guide-list { font-size: 16px; }
.guide-form-card { padding: clamp(1.75rem, 2.4vw, 2.5rem); border-radius: 20px; }
.guide-form-title { font-size: var(--fs-h4); }
.guide-fine { font-size: 13px; }

.why-grid { border-radius: 18px; }
.why-item { padding: clamp(1.75rem, 2.4vw, 2.5rem); gap: 0.9rem; }
.why-icon { font-size: 28px; }
.why-name { font-size: var(--fs-h4); }
.why-desc { font-size: var(--fs-small); line-height: 1.65; }

.bottom-cta { background: #fff; border-top: 1px solid var(--line); }
.bottom-cta-eyebrow { color: #777; letter-spacing: 0.1em; font-size: var(--fs-label); }
.bottom-cta-inner { max-width: 820px; }
.bottom-cta-headline { margin-bottom: 1.25rem; }
.bottom-cta-sub { font-size: var(--fs-lead); line-height: 1.6; color: var(--ink-2); }

/* ── Service page: section upgrades ── */
/* "In short" — full-width two-column answer */
.answer-box { max-width: none; display: grid; grid-template-columns: minmax(200px, 260px) 1fr; gap: clamp(1.5rem, 4vw, 4rem); align-items: start; }
.answer-side { display: flex; flex-direction: column; gap: 1.5rem; }
.answer-side .eyebrow { margin-bottom: 0; }
.answer-meta { align-items: flex-start; gap: 12px; flex-wrap: nowrap; }
.answer-meta img { width: 44px; height: 44px; }
.answer-meta div { display: flex; flex-direction: column; gap: 2px; font-size: 14px; color: var(--muted); line-height: 1.4; }
.answer-meta strong { font-size: 15px; }
.answer-meta-label { font-size: 12px; text-transform: uppercase; letter-spacing: .08em; color: #999; }
.answer-meta-date { margin-top: 4px; font-size: 13px; color: #999; }
.answer-text { font-size: clamp(19px, 0.8vw + 15px, 26px); line-height: 1.55; letter-spacing: -0.01em; max-width: 900px; }

/* Process — numbered cards with flow arrows */
.process-grid { gap: 1rem; background: none; border: 0; border-radius: 0; overflow: visible; counter-reset: none; }
.process-step {
  position: relative; border: 1px solid var(--line); border-radius: 20px; background: #fff;
  min-height: 300px; overflow: hidden; isolation: isolate;
  transition: transform .35s cubic-bezier(.2,.8,.2,1), border-color .25s, box-shadow .35s;
}
.process-step::after { content: ''; position: absolute; inset: auto 0 0 0; height: 0; background: var(--pink); z-index: -1; transition: height .45s cubic-bezier(.2,.8,.2,1); }
.process-step:hover { background: #fff; transform: translateY(-6px); border-color: var(--pink); box-shadow: 0 24px 48px -28px rgba(122,58,58,.45); }
.process-step:hover::after { height: 100%; }
.process-number { font-size: clamp(52px, 4vw, 72px); font-weight: 500; line-height: .85; letter-spacing: -0.05em; color: transparent; -webkit-text-stroke: 1.25px #e9caca; margin-bottom: auto; padding-bottom: 2rem; transition: color .3s, -webkit-text-stroke-color .3s; }
.process-step:hover .process-number { color: var(--ink); -webkit-text-stroke-color: var(--ink); }
.process-icon { display: none; }
.process-step:last-child { background: var(--ink); border-color: var(--ink); }
.process-step:last-child .process-name { color: #fff; }
.process-step:last-child .process-desc { color: #a3a3a3; }
.process-step:last-child .process-number { -webkit-text-stroke-color: #3a3a3a; }
.process-step:last-child:hover .process-name { color: var(--ink); }
.process-step:last-child:hover .process-desc { color: var(--ink-2); }

/* More results — client-led cards */
.cases-section { padding-top: clamp(48px, 5vw, 80px); }
.cases-head .eyebrow { margin-bottom: 1.5rem; }
.case-card { background: var(--tint); border-color: #f3e3e3; gap: 1.5rem; justify-content: space-between; min-height: 220px; transition: transform .35s cubic-bezier(.2,.8,.2,1), box-shadow .35s; }
.case-card:hover { transform: translateY(-4px); box-shadow: 0 24px 48px -30px rgba(122,58,58,.45); }
.case-top { display: flex; align-items: center; justify-content: space-between; gap: 1rem; flex-wrap: wrap; }
.case-client { font-size: var(--fs-h4); font-weight: 700; letter-spacing: -0.02em; color: var(--ink); }
.case-type { font-size: 12px; font-weight: 500; color: var(--pink-ink); background: #fff; border: 1px solid #f0d9d9; border-radius: 100px; padding: 5px 12px; text-transform: uppercase; letter-spacing: .06em; }
.case-text { font-size: var(--fs-h3); font-weight: 500; line-height: 1.3; }

/* Testimonials — add a quote mark */
.testimonial-card { position: relative; }
.testimonial-card::before { content: '\201C'; font-size: 88px; line-height: .6; font-weight: 700; color: rgba(0,0,0,.12); height: 34px; }

/* Why — reuse the value card language */
.v-grid-3 { grid-template-columns: repeat(3, 1fr); margin-top: clamp(2rem, 3vw, 3rem); }
.v-grid-3 .v-card { min-height: 240px; }
.why-section .v-grid { margin-top: clamp(2rem, 3vw, 3rem); }
.why-section .v-card { min-height: 240px; }

/* Free guide — give the copy room */
.guide-layout { grid-template-columns: 1.35fr 1fr; gap: clamp(2.5rem, 5vw, 5rem); }
.guide-info { flex-wrap: nowrap; gap: clamp(1.5rem, 3vw, 3rem); }

/* Website showcase grid */
.showcase-section { padding: var(--section-y) var(--pad-x); background: var(--ink); color: #fff; }
.showcase-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 2rem; flex-wrap: wrap; margin-bottom: clamp(2rem, 3vw, 3rem); }
.showcase-head .eyebrow { color: #999; }
.showcase-head .section-headline { color: #fff; }
.showcase-intro { font-size: var(--fs-lead); line-height: 1.55; color: #a3a3a3; max-width: 440px; }
.sc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.75rem); }
.sc-card { display: flex; flex-direction: column; gap: 1rem; color: #fff; text-decoration: none; }
.sc-frame { border-radius: 14px; overflow: hidden; background: #1a1a1a; border: 1px solid #262626; transition: transform .35s cubic-bezier(.2,.8,.2,1), border-color .25s, box-shadow .35s; }
.sc-card:hover .sc-frame { transform: translateY(-6px); border-color: var(--pink); box-shadow: 0 30px 60px -30px rgba(249,205,205,.35); }
.sc-bar { display: flex; align-items: center; gap: 6px; padding: 10px 12px; background: #141414; border-bottom: 1px solid #262626; }
.sc-bar span { width: 9px; height: 9px; border-radius: 50%; background: #333; }
.sc-bar em { font-style: normal; font-size: 12px; color: #8a8a8a; margin-left: 8px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.sc-media { aspect-ratio: 16 / 10; background: #0f0f0f; }
.sc-media video, .sc-media img { width: 100%; height: 100%; object-fit: cover; object-position: top center; display: block; }
.sc-logo { width: 100%; height: 100%; background: #fff; display: flex; align-items: center; justify-content: center; }
.sc-media .sc-logo img { width: 55%; height: auto; object-fit: contain; }
.sc-meta { display: flex; align-items: flex-start; justify-content: space-between; gap: 1rem; }
.sc-name { font-size: var(--fs-h4); font-weight: 500; letter-spacing: -0.02em; }
.sc-type { font-size: 14px; color: #8a8a8a; margin-top: 2px; }
.sc-visit { font-size: 14px; color: #bdbdbd; white-space: nowrap; padding-top: 4px; transition: color .2s; }
.sc-card:hover .sc-visit { color: var(--pink); }

/* ── Industry pages ── */
.ind-challenges, .ind-services, .ind-hub, .ind-strip { padding: var(--section-y) var(--pad-x); }
.ind-challenges { padding-top: var(--answer-gap); }
.ind-services { background: var(--tint); }
.ind-head { display: flex; align-items: flex-end; justify-content: space-between; gap: 2rem; flex-wrap: wrap; margin-bottom: clamp(2rem, 3vw, 3rem); }
.ind-head .section-headline { max-width: 820px; }
.ind-intro { font-size: var(--fs-lead); line-height: 1.55; color: var(--muted); max-width: 440px; }
.ch-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 1rem; }
.ch-card { background: #fff; border: 1px solid var(--line); border-radius: 20px; padding: clamp(1.75rem, 2.6vw, 2.75rem); display: flex; flex-direction: column; gap: 1rem; transition: transform .35s cubic-bezier(.2,.8,.2,1), border-color .25s, box-shadow .35s; }
.ch-card:hover { transform: translateY(-4px); border-color: var(--pink); box-shadow: 0 24px 48px -30px rgba(122,58,58,.4); }
.ch-num { font-size: var(--fs-label); font-weight: 500; color: var(--pink-deep); letter-spacing: .08em; }
.ch-problem { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.025em; line-height: 1.2; }
.ch-detail { font-size: var(--fs-body); line-height: 1.65; color: var(--muted); }
.ch-fix { margin-top: auto; padding-top: 1.25rem; border-top: 1px solid #f0f0f0; }
.ch-fix-label { display: inline-flex; align-items: center; gap: 7px; font-size: 12px; font-weight: 500; text-transform: uppercase; letter-spacing: .08em; color: var(--ink); margin-bottom: .5rem; }
.ch-fix-label::before { content: ''; width: 6px; height: 6px; border-radius: 50%; background: var(--pink); }
.ch-fix p { font-size: var(--fs-body); line-height: 1.65; color: var(--ink-2); }
.ch-fix strong { color: var(--ink); font-weight: 500; }

/* Industry experience (client brands, no stats) */
.exp-clients { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: .85rem; margin-top: clamp(1.5rem, 2.5vw, 2.25rem); }
.exp-client { display: flex; align-items: center; gap: 1rem; background: #161616; border: 1px solid #262626; border-radius: 16px; padding: .85rem 1rem .85rem .85rem; transition: border-color .25s; }
.exp-client:hover { border-color: var(--pink); }
.exp-logo { width: 100px; height: 72px; flex-shrink: 0; background: #fff; border-radius: 10px; display: flex; align-items: center; justify-content: center; padding: 2px; overflow: hidden; }
.exp-logo img { transform: none; }
.exp-logo img { max-width: 100%; max-height: 100%; object-fit: contain; display: block; }
.exp-logo-text { color: var(--ink); font-size: 12px; font-weight: 700; letter-spacing: -0.01em; text-align: center; line-height: 1.15; padding: 6px; }
.results-layout.is-stacked .exp-clients { grid-template-columns: repeat(3, 1fr); }
.exp-client.no-logo { padding: 1rem 1.25rem; min-height: 72px; border-left: 3px solid var(--pink); }
.exp-name { font-size: 16px; font-weight: 500; color: #fff; letter-spacing: -0.01em; line-height: 1.3; }
.exp-work { font-size: 13px; color: #9a9a9a; line-height: 1.45; margin-top: 3px; }

/* Featured client variant */
.exp-work-tags { list-style: none; display: flex; flex-wrap: wrap; gap: .5rem; margin-top: 1.5rem; }
.exp-work-tags li { font-size: 14px; color: #e6e6e6; border: 1px solid #333; border-radius: 100px; padding: .45rem .95rem; }
.exp-award { display: flex; align-items: center; gap: 1.25rem; margin-top: 1.75rem; background: linear-gradient(135deg, #1c1714, #141414); border: 1px solid #4a3b2a; border-radius: 18px; padding: 1.25rem 1.5rem; }
.exp-award-medal { width: 76px; height: 76px; flex-shrink: 0; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 14px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; color: #3a2a08; background: radial-gradient(circle at 30% 30%, #f6e2a1, #d4a838 60%, #a87f1f); box-shadow: 0 0 0 4px rgba(212,168,56,.18); }
.exp-award-title { font-size: var(--fs-h4); font-weight: 500; color: #fff; letter-spacing: -0.015em; line-height: 1.3; }
.exp-award-text { font-size: 14px; color: #a3a3a3; margin-top: 4px; line-height: 1.5; }
.exp-also { margin-top: clamp(2.5rem, 4vw, 3.5rem); padding-top: clamp(2rem, 3vw, 2.5rem); border-top: 1px solid #222; }
.exp-also-label { font-size: var(--fs-label); letter-spacing: .1em; text-transform: uppercase; color: #888; margin-bottom: 1.25rem; }
.exp-also-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: .75rem; }
.exp-client.is-compact { padding: .75rem; gap: .85rem; min-height: 0; }
.exp-client.is-compact.no-logo { padding: 1rem 1.1rem; }
.exp-client.is-compact .exp-logo { width: 104px; height: 68px; padding: 4px; }
.exp-client.is-compact .exp-name { font-size: 15px; }

/* ── Knowledge Base: article ── */
.kb-article { padding: clamp(40px, 5vw, 80px) var(--pad-x) 0; }
.kb-article-head, .kb-article-body, .kb-author-box { max-width: 760px; margin-left: auto; margin-right: auto; }
.kb-article-image { max-width: 1040px; margin: clamp(2rem, 3vw, 3rem) auto 0; border-radius: 20px; overflow: hidden; background: var(--tint); }
.kb-article-image img { width: 100%; height: auto; display: block; }
.kb-cats { display: flex; flex-wrap: wrap; gap: 6px; margin-bottom: 1.25rem; }
.kb-cats .kb-cat { font-size: 12px; }
.kb-article-title { font-size: clamp(34px, 2.6vw + 18px, 58px); font-weight: 500; line-height: 1.08; letter-spacing: -0.035em; }
.kb-article-lead { font-size: var(--fs-lead); line-height: 1.6; color: var(--ink-2); margin-top: 1.25rem; }
.kb-byline { display: flex; align-items: center; gap: 14px; margin-top: 1.75rem; padding-top: 1.5rem; border-top: 1px solid var(--line); }
.kb-byline img { width: 52px; height: 52px; border-radius: 50%; object-fit: cover; object-position: center 15%; }
.kb-byline-name { font-size: 16px; font-weight: 500; }
.kb-byline-meta { font-size: 14px; color: var(--muted); margin-top: 2px; line-height: 1.5; }
.kb-article-body { padding: clamp(2rem, 3vw, 3rem) 0 0; }
.kb-article-body > * + * { margin-top: 1.25rem; }
.kb-article-body p, .kb-article-body li { font-size: clamp(17px, 0.3vw + 16px, 19px); line-height: 1.75; color: #2a2a2a; }
.kb-article-body h2 { font-size: clamp(24px, 1vw + 18px, 32px); font-weight: 500; letter-spacing: -0.025em; line-height: 1.2; margin-top: 2.75rem; }
.kb-article-body h3 { font-size: clamp(19px, 0.5vw + 16px, 23px); font-weight: 500; letter-spacing: -0.015em; margin-top: 2rem; }
.kb-article-body ul, .kb-article-body ol { padding-left: 1.4rem; }
.kb-article-body li + li { margin-top: .5rem; }
.kb-article-body li::marker { color: var(--pink-deep); }
.kb-article-body a { color: var(--ink); text-decoration: underline; text-decoration-color: var(--pink-deep); text-decoration-thickness: 2px; text-underline-offset: 3px; }
.kb-article-body a:hover { background: var(--pink); }
.kb-article-body strong { font-weight: 600; color: var(--ink); }
.kb-article-body blockquote { border-left: 3px solid var(--pink-deep); background: var(--tint); border-radius: 0 14px 14px 0; padding: 1.25rem 1.5rem; }
.kb-article-body blockquote p { font-style: normal; color: var(--ink); }
.kb-article-body img { max-width: 100%; height: auto; border-radius: 14px; }
.kb-article-body table { width: 100%; border-collapse: collapse; font-size: 15px; }
.kb-article-body th, .kb-article-body td { text-align: left; padding: .7rem .8rem; border-bottom: 1px solid var(--line); vertical-align: top; }
.kb-article-body th { font-size: 13px; text-transform: uppercase; letter-spacing: .06em; color: var(--muted); font-weight: 500; }
.kb-article-body code { background: #f4f4f4; padding: 2px 6px; border-radius: 4px; font-size: .9em; }
.kb-article-body hr { border: 0; border-top: 1px solid var(--line); margin: 2.5rem 0; }
.kb-author-box { display: flex; gap: 1.25rem; align-items: flex-start; margin-top: clamp(2.5rem, 4vw, 3.5rem); padding: clamp(1.5rem, 2.5vw, 2rem); background: var(--tint); border-radius: 20px; }
.kb-author-box img { width: 72px; height: 72px; border-radius: 50%; object-fit: cover; object-position: center 15%; flex-shrink: 0; }
.kb-author-label { font-size: 12px; text-transform: uppercase; letter-spacing: .1em; color: var(--pink-ink); }
.kb-author-name { font-size: var(--fs-h4); font-weight: 500; margin: 4px 0 .5rem; }
.kb-author-box p { font-size: var(--fs-small); line-height: 1.6; color: var(--ink-2); }
.kb-author-link { display: inline-block; margin-top: .75rem; font-size: 15px; font-weight: 500; color: var(--ink); text-decoration: none; }
.kb-next { padding: clamp(40px, 5vw, 72px) var(--pad-x) 0; }
.kb-next-grid { max-width: 1040px; margin: 0 auto; display: grid; grid-template-columns: 1fr 1fr; gap: 1rem; }
.kb-next-card { display: flex; flex-direction: column; gap: .6rem; padding: clamp(1.5rem, 2.5vw, 2.25rem); border-radius: 20px; text-decoration: none; color: var(--ink); border: 1px solid var(--line); background: #fff; transition: transform .35s cubic-bezier(.2,.8,.2,1), box-shadow .35s, border-color .25s; }
.kb-next-card:hover { transform: translateY(-4px); border-color: var(--pink); box-shadow: 0 24px 48px -30px rgba(122,58,58,.45); }
.kb-next-card .s-icon { margin-bottom: .5rem; }
.kb-next-card.is-guide { background: var(--pink); border-color: var(--pink); flex-direction: row; align-items: center; gap: 1.25rem; }
.kb-next-card.is-call { flex-direction: column; align-items: flex-start; }
.kb-next-cover { width: 110px; flex-shrink: 0; border-radius: 8px; box-shadow: 0 14px 28px -14px rgba(122,58,58,.5); }
.kb-next-label { font-size: 12px; text-transform: uppercase; letter-spacing: .1em; color: var(--pink-ink); }
.kb-next-title { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.02em; line-height: 1.2; }
.kb-next-card p { font-size: var(--fs-small); line-height: 1.6; color: var(--ink-2); }
.kb-next-more { margin-top: auto; padding-top: .5rem; font-size: 15px; font-weight: 500; color: var(--ink); }
.kb-more-section { border-top: 0; }
.kb-more-section .kb-grid { grid-template-columns: repeat(3, 1fr); }
.kbh-grid { grid-template-columns: repeat(4, 1fr); }

/* ── Knowledge Base: listing ── */
.kbh { padding: clamp(48px, 5vw, 96px) var(--pad-x) var(--section-y); }
.kbh-feature { display: grid; grid-template-columns: 1.15fr 1fr; gap: clamp(1.5rem, 3vw, 3rem); align-items: center; text-decoration: none; color: var(--ink); background: var(--tint); border-radius: 24px; padding: clamp(1rem, 1.5vw, 1.25rem); margin-bottom: clamp(2.5rem, 4vw, 3.5rem); transition: box-shadow .35s; }
.kbh-feature:hover { box-shadow: 0 30px 60px -36px rgba(122,58,58,.5); }
.kbh-feature-img { border-radius: 16px; overflow: hidden; aspect-ratio: 16 / 10; background: #fff; }
.kbh-feature-img img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s ease; }
.kbh-feature:hover .kbh-feature-img img { transform: scale(1.03); }
.kbh-feature-body { padding: .5rem clamp(.5rem, 2vw, 2rem) .5rem 0; display: flex; flex-direction: column; gap: .75rem; }
.kbh-feature-label { font-size: 12px; text-transform: uppercase; letter-spacing: .1em; color: var(--pink-ink); }
.kbh-feature .kb-cats { margin-bottom: 0; }
.kbh-feature-title { font-size: clamp(26px, 1.4vw + 16px, 40px); font-weight: 500; line-height: 1.12; letter-spacing: -0.03em; }
.kbh-feature-body p { font-size: var(--fs-body); line-height: 1.6; color: var(--ink-2); }
.kbh-feature-meta { font-size: 14px; color: var(--muted); }
.kbh-filters { display: flex; flex-wrap: wrap; gap: .5rem; margin-bottom: clamp(1.5rem, 2.5vw, 2rem); }
.kbh-chip { font: inherit; font-size: 14px; color: var(--ink-2); background: #fff; border: 1px solid var(--line); border-radius: 100px; padding: .5rem 1rem; cursor: pointer; transition: background .2s, border-color .2s, color .2s; }
.kbh-chip:hover { border-color: var(--ink); }
.kbh-chip.is-active { background: var(--ink); border-color: var(--ink); color: #fff; }
.kbh-grid .kb-card[hidden] { display: none; }
.kbh-empty { margin-top: 1rem; color: var(--muted); }

/* Industries hub + homepage strip */
.ih-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 1rem; }
.ih-card { display: flex; flex-direction: column; border: 1px solid var(--line); border-radius: 20px; overflow: hidden; background: #fff; color: var(--ink); text-decoration: none; transition: transform .35s cubic-bezier(.2,.8,.2,1), border-color .25s, box-shadow .35s; }
.ih-card:hover { transform: translateY(-6px); border-color: var(--pink); box-shadow: 0 24px 48px -28px rgba(122,58,58,.45); }
.ih-media { aspect-ratio: 16 / 10; background: var(--tint); overflow: hidden; }
.ih-media img { width: 100%; height: 100%; object-fit: cover; display: block; transition: transform .5s ease; }
.ih-card:hover .ih-media img { transform: scale(1.04); }
.ih-media img.ih-cover { object-position: center 8%; }
.ih-body { padding: clamp(1.5rem, 2vw, 2rem); display: flex; flex-direction: column; gap: .6rem; flex: 1; }
.ih-name { font-size: var(--fs-h3); font-weight: 500; letter-spacing: -0.025em; }
.ih-desc { font-size: var(--fs-small); line-height: 1.6; color: var(--muted); flex: 1; }
.ih-client { font-size: 13px; color: var(--pink-ink); }
.ind-strip { border-top: 1px solid var(--line); padding-top: clamp(48px, 5vw, 80px); padding-bottom: clamp(48px, 5vw, 80px); }
.ind-strip .overview-link { font-size: 15px; font-weight: 500; color: var(--ink); text-decoration: none; border-bottom: 1px solid var(--line); padding-bottom: 2px; }
.ind-chips { display: flex; flex-wrap: wrap; gap: .6rem; }
.ind-chips a { font-size: 16px; color: var(--ink); text-decoration: none; border: 1px solid var(--line); border-radius: 100px; padding: .7rem 1.2rem; display: inline-flex; align-items: center; gap: 8px; transition: background .2s, border-color .2s; }
.ind-chips a::after { content: '→'; color: var(--pink-deep); }
.ind-chips a:hover { background: var(--pink); border-color: var(--pink); }

/* Client logos — 20 logos divide evenly at every size */
.logo-grid { grid-template-columns: repeat(5, 1fr); }
/* Same logo scale on every page */
.logo-cell { padding: 2rem 1.75rem; min-height: 150px; }
.logo-cell img { width: 100%; max-width: 170px; max-height: 80px; object-fit: contain; height: auto; }
.clients-section .clients-headline.section-headline { display: block; text-transform: none; color: var(--ink); }
.clients-section .clients-headline.section-headline::before { display: none; }

/* --------------------------------------------------------------------------
   8. RESPONSIVE
   -------------------------------------------------------------------------- */
@media (max-width: 1200px) {
  .s-grid { grid-template-columns: repeat(2, 1fr); }
  .s-card { min-height: 0; }
  .v-grid { grid-template-columns: repeat(2, 1fr); }
  .v-card { min-height: 0; }
}
@media (max-width: 1024px) {
  .kb-more-section .kb-grid, .kbh-grid { grid-template-columns: repeat(2, 1fr); }
  .results-layout.is-stacked .exp-clients { grid-template-columns: repeat(2, 1fr); }
  .exp-also-grid { grid-template-columns: repeat(3, 1fr); }
  .footer-top:has(> div:nth-child(5)) { grid-template-columns: 1fr 1fr 1fr; }
  .footer-top:has(> div:nth-child(5)) > div:first-child { grid-column: 1 / -1; }
  .ih-grid { grid-template-columns: repeat(2, 1fr); }
  .sc-grid { grid-template-columns: repeat(2, 1fr); }
  .process-grid { grid-template-columns: repeat(2, 1fr); }
  .process-step { min-height: 240px; }
  .guide-layout { grid-template-columns: 1fr; }
  .logo-grid { grid-template-columns: repeat(4, 1fr); }
  .hero { grid-template-columns: 1fr minmax(280px, 360px); }
  .service-hero { grid-template-columns: 1fr; }
  .service-hero .hero-form { max-width: 640px; }
  .overview-layout { grid-template-columns: 1fr; }
  .deliverables-card { position: static; }
  .faq-layout { grid-template-columns: 1fr; grid-template-areas: "head" "list" "card"; grid-template-rows: auto; }
  .faq-cta-card { position: static; max-width: 560px; }
  .testimonials-grid { grid-template-columns: 1fr; }
}
@media (max-width: 860px) {
  .hero { grid-template-columns: 1fr; }
  .hero-right { order: -1; max-width: 520px; }
  .contact-layout { grid-template-columns: 1fr; }
  .results-layout { grid-template-columns: 1fr; }
}
@media (max-width: 768px) {
  .nav { padding-top: 12px; padding-bottom: 12px; }
  .nav-hamburger { width: 44px; height: 44px; }
  .mobile-nav-links a { font-size: 32px; }

  .services-bar { gap: 1rem; }
  .services-list { flex-wrap: nowrap; }

  .hero-actions { flex-wrap: wrap; }
  .hero-right { max-width: none; }

  .cards { border-radius: 16px; }
  .bottom-strip { align-items: stretch; }
  .strip-btn { justify-content: center; }

  .t-stack-wrap { height: 520px; }
  .t-card { height: 460px; }

  .services-header { align-items: flex-start; gap: 1rem; }
  .sc-grid { grid-template-columns: 1fr; gap: 2rem; }
  .kb-next-grid, .kbh-feature { grid-template-columns: 1fr; }
  .kb-more-section .kb-grid, .kbh-grid { grid-template-columns: 1fr; }
  .kbh-feature-body { padding: .25rem .5rem .75rem; }
  .kb-author-box { flex-direction: column; }
  .kb-next-card.is-guide { flex-direction: column; align-items: flex-start; }
  .kbh-filters { flex-wrap: nowrap; overflow-x: auto; padding-bottom: 4px; margin-left: calc(var(--pad-x) * -1); margin-right: calc(var(--pad-x) * -1); padding-left: var(--pad-x); padding-right: var(--pad-x); scrollbar-width: none; }
  .kbh-chip { white-space: nowrap; }
  .ch-grid, .ih-grid { grid-template-columns: 1fr; }
  .answer-box { grid-template-columns: 1fr; gap: 1.25rem; }
  .answer-side { flex-direction: row; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 1rem; }
  .process-step { min-height: 0; }
  .process-number { font-size: 44px; padding-bottom: 1.25rem; }
  .v-grid-3 { grid-template-columns: 1fr; }
  .v-grid-3 .v-card { min-height: 0; }
  .why-section .v-card { min-height: 0; }
  .guide-info { flex-wrap: wrap; }
  .guide-cover { width: 150px; }
  .case-card { min-height: 0; }
  .logo-grid { grid-template-columns: repeat(4, 1fr); }
  .logo-cell { padding: 0.9rem 0.6rem; min-height: 76px; }
  .logo-cell img { max-height: 40px; }
  .s-grid { grid-template-columns: 1fr; gap: 0.75rem; }
  .exp-also-grid { grid-template-columns: 1fr 1fr; }
  .exp-client.is-compact { flex-direction: column; align-items: flex-start; gap: .6rem; min-width: 0; }
  .exp-client.is-compact .exp-logo { width: 100%; height: 64px; }
  .exp-client, .exp-info { min-width: 0; }
  .results-layout.is-stacked .exp-clients { grid-template-columns: 1fr; }
  .exp-award-medal { width: 64px; height: 64px; font-size: 12px; }
  .s-icon { width: 48px; height: 48px; margin-bottom: 0.25rem; }
  .v-grid { grid-template-columns: 1fr; gap: 0.75rem; }
  .v-card { padding: 1.35rem 1.35rem 1.5rem; gap: 0.5rem; }
  .v-top { padding-bottom: 0.75rem; }
  .v-icon { width: 44px; height: 44px; border-radius: 12px; }
  .v-num { font-size: 36px; }

  .articles-grid { grid-template-columns: 1fr; }
  .footer-top, .footer-top:has(> div:nth-child(5)) { grid-template-columns: 1fr 1fr; }
  .footer-top > div:first-child, .footer-top > div:last-child { grid-column: 1 / -1; }
  .footer-cta-row { align-items: flex-start; }

  .results-stats { gap: 1.5rem 2rem; }
  .process-grid { grid-template-columns: 1fr; }
  .why-grid { grid-template-columns: 1fr; }
}
@media (min-width: 541px) and (max-width: 768px) {
  .v-grid, .s-grid { grid-template-columns: 1fr 1fr; }
}
@media (max-width: 420px) {
  .hero-actions > * { flex: 1 1 auto; justify-content: center; }
  .podcast-grid { grid-template-columns: 1fr 1fr; gap: 1rem; }
}

/* Respect reduced-motion preferences */
@media (prefers-reduced-motion: reduce) {
  .v-card, .v-card::after, .faq-answer, .t-card { transition: none !important; }
}

/* --------------------------------------------------------------------------
   9. CONTENT PLACEHOLDERS — wrap unconfirmed copy in <span class="tbc">.
   Highly visible on purpose: nothing marked .tbc should go live.
   -------------------------------------------------------------------------- */
.tbc {
  background: #fff1b8; color: #5c4400; outline: 2px dashed #e0a800; outline-offset: 1px;
  border-radius: 4px; padding: 0 4px; -webkit-box-decoration-break: clone; box-decoration-break: clone;
  -webkit-text-stroke: 0; font-weight: inherit;
}
.tbc::before { content: 'TBC '; font-size: .62em; font-weight: 700; letter-spacing: .08em; vertical-align: .25em; }